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What is Rhetoric? . AP LANGUAGE AND COMPOSITION Ms. Kennedy 2012-2013. Which is an example of rhetoric? . “Ask not what your country can do for you; ask what you can do for your country.” . A bad rep…. Rhetoric, defined: .
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What is Rhetoric? AP LANGUAGE AND COMPOSITION Ms. Kennedy 2012-2013
Which is an example of rhetoric? “Ask not what your country can do for you; ask what you can do for your country.”
Rhetoric, defined: “The art of finding and analyzing all the choices involving language that a writer, speaker, reader, or listener might make in a situation so that the text becomes meaningful, purposeful, and effective for readers or listeners.” “The art of using the available means of persuasion” –Aristotle
The Rhetoric of Assignments • “Write five to seven pages of error-free analytical prose. State your thesis clearly and early. Use two outside sources for support. Have fun.” • What can you glean about audience and speaker?
The Five Canons of Rhetoric • Invention: how do writers generate their ideas so that they are most effective for the audience? • Arrangement: What principles of order, structure, or organization do writers use that will lead to an effective text for the audience? • Style: What choices do writers make with sentences and words so the text will be most effective for the audience? • Memory: In earlier eras, how might writers commit their text to memory; now, how might writers tap into the “cultural memory” of the audience? • Delivery: How do writers get their texts to the audience—in a traditional paper, on the Internet, with graphics and links? In speeches, when do speaker choose to gesture or pause?
The Rhetorical Situation • Speaker/Writer • Purpose • Audience • Subject/Topic • Context
Purpose: Why You Write • to ___________ • to inform • To reflect • to persuade • to educate • to call to action • to entertain • to shock
Audience: To Whom Are You Writing? • Age • Social class • Education level • Political views • Gender • Religion • Values
Genre • category of writing • examples: fiction, autobiographical story, news article, review, editorial, analysis, satire • genres hinge upon purpose and the needs of the projected audience
Genre and Audience • What genre is most often used to reach young adults? (18-24) • How do you account for that? • Can you think of another audience and frequently used to reach it?
Topic • whatever it is that you have selected to write about • may be broadened or narrowed, depending upon the length of the article and your level of interest
Context • the “situation” which generates the need for writing • affected by time period • location • current events • cultural significance
Context • How did 9/11 create a special kind of context?
Rhetorical Situation • Speaker/Writer • Purpose • Audience • Subject/Topic • Context
What This Means • You need to be aware that a rhetorical situation exists EVERY TIME you write. • You need to adapt your writing depending upon your purpose and your audience.
Key Points • De-stigmatizing Rhetoric • Aristotle’s Triangle • Five Canons of Rhetoric • Rhetorical Situation
Let’s Apply It: • Romney in Chillicothe, OH • The dam letter • Student handbook video • What is the rhetorical situation? How do the different elements combine to create an effective text?