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Mountain Dew Field

Mountain Dew Field. Los Angeles, California. Los Angeles Flames. Logo. Mascot. League Overview. League is called MLS (Major League Soccer) 20 Teams Established in 1996 Have TV deals with ESPN, ABC, and other networks. City of Los Angeles Information.

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Mountain Dew Field

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  1. Mountain Dew Field Los Angeles, California

  2. Los Angeles Flames Logo Mascot

  3. League Overview • League is called MLS (Major League Soccer) • 20 Teams • Established in 1996 • Have TV deals with ESPN, ABC, and other networks

  4. City of Los Angeles Information • Population of city is 3,792,621 people • One of the most diverse cities in the country • Located in southern California • Home if iconic Hollywood sign • 469 square miles

  5. Attractions in Los Angeles • Universal Studios California • Disneyland • California Science Center • La Brea Tar Pits • Hollywood Sign

  6. Green Construction Elements • The stadium’s roof catches rainwater and filters it into Topanga State Park. • Parking Garage is naturally ventilated • Solar panels are used during the day to power the lights used at night

  7. Stadium Design elements • Seating: 23,500 seats • Standing room for 1,500 • Aggregated under-base, a turf base, rubber infill with a grass top. • Dimensions: 110 yds. by 70 yds.

  8. Technology • Jumbotron: 160 feet by 72 feet • Each seat has a small screen on back to watch replays • Both screens are 1080p • Seats have cup holders

  9. Stadium Inside and Outside Inside Outside

  10. Marketing Strategy • Mountain Dew sponsors the uniforms and the naming rights to the field • Selling group tickets for a discounted price • Selling all official jerseys in stands • Coupons for team items on back of tickets

  11. Promotion for 1st game • First 4,000 fans will receive a LA Flames soccer ball • All merchandise will be 25% off

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