Sustainable Change Strategies: Portuguese Campaign Experiences

1. Campaigns as a strategy for sustainable change : Portuguese experiences Maria José Tiago - Portugal Skopje, 29/30 November 2011

2. Summary • Private security sector (Oct 98/Jan 00) • Risk prevention campaign for agriculture and forestry sector (1997/1998 and 2006) • Undeclaredworkcampaign (2011/2012) • Campaignon social responsibilityofhiring networks (2011/2012)

3. Private Security Sector • (Oct 98/Jan 00)

4. Labour Activities’ Campaign: Private Security Sector • New InspectiveStrategies • Rigorous identification of priorities • Dialogue with social partnersaboutobjectivesandpriorities • Dialogue withinstitutionalpartners (social security) • Developmentofproperinspectivestrategies • Cooperationwiththe media: • “Multiplicationeffect” • Populationawareness • Social values

5. Labour Activities’ Campaign: Private Security Sector • Self Regulation • Dialogue processwiththesector’spartners • that leads to theresolutionofproblems • bythecompaniesthemselves.

6. Labour Activities’ Campaign: Private Security Sector • Methodsof Self Regulation in 6 Steps • 1. Betterknowledgeof: • Productive processes • Labour andcommercialpractices • Subcontractingchains

7. Labour Activities’ Campaign: Private Security Sector • 2. Dialogue processwith social andinstitutionalpartnersandotherinspectionsystemsabout: • Sector information • Apropriatemethods • Agreementon future results • Self regulationdue date • Beginningofinspectivevisits

8. Labour Activities’ Campaign: Private Security Sector • 3. Publicreleaseoftheobjectivesand self regulationdue dates: • By e-mail to thecompanies • To the media

9. Labour Activities’ Campaign: Private Security Sector • 4. Periodic meetings withthe social • andinstitutionalpartners, • to evaluateprogressmade.

10. Labour Activities’ Campaign: Private Security Sector • 5. Afterthedue date, inspectionvisitswereconductedoncompaniesthatdidn’tsign for the self regulationprocess. • Theinfractionswererigorouselydetectedandsanctioned.

11. Labour Activities’ Campaign: Private Security Sector • 6. Periodicevaluation • oftheresults.

12. Labour Activities’ Campaign: Private Security Sector • Quantitativeevaluationofresults • FromOct ‘98 to Jan ‘00 • Criteria for evaluation: • Numberofemployees • Monthly Social Securitycontributions

13. Labour Activities’ Campaign: Private Security Sector

14. Labour Activities’ Campaign: Private Security Sector

15. Labour Activities’ Campaign: Private Security Sector • Qualitativeevaluationofresults • Positive outcomes: • Preventionofprofessionalrisks • Job’squalityandquantity • Increaseof Social Securitycontributions • Increaseoftaxpaymentbythecompanies • Healthycompetitionbetweencompanies • Social cohesion

16. Risk prevention campaign for agriculture and forestry sector

17. Risk prevention campaign for agriculture and forestry sector Agriculture is one of the most dangerous human activities, among the main economic activities Health is a precious resource that must be preserved and should not be affected by accidents caused by human or mechanical failures

18. Risk prevention campaign for agriculture and forestry sector • Summary • Areas of possible intervention • Characterize the agricultural activity and its main problems • Defining priorities: what and with whom • Designing the planning of operations • Perspective the products expected • Some examples • Evaluate successes and failures

19. Risk prevention campaign for agriculture and forestry sector WHAT IS PREVENTION OF OCCUPATIONAL RISKS? Risk prevention campaign for agriculture and forestry sector

20. Risk prevention campaign for agriculture and forestry sector WHAT IS AGRICULTURE? A wholeofproductiveactivities Agriculturalproduction Cattleproduction Forestryproduction A wholeofproductiveactivities Polyvalentwork Productivecyclesthatcontainwork Dispersionoftheworkplaces Diversityofproducts, equipmentandtools

21. Risk prevention campaign for agriculture and forestry sector Agriculture… Supposes a techicalandtechnologicalsupport Staff training Advice Research Management strategies And a regulatoryframework Social dialogue Actionofthestateadministration

22. Risk prevention campaign for agriculture and forestry sector A Strategic Plan of Action Clear Objectives: Prioritiescorresponding to seriousdysfunction Stakeholders: Organizationswiththecapacity for strategicinterventionand target groupsneedingof a strongandspecificapproach Synergy: Developmentof a stakeholdersrelationship able to increaseeachoneaction

23. Risk prevention campaign for agriculture and forestry sector BadpracticeGoodPractices

24. Risk prevention campaign for agriculture and forestry sector Availabilityof a numberoftechnicalinformationtoolsproper to Portuguese reality RiskPrevention Data SheetsonFarmWork They are an informative document and sensitizer for all agricultural workers and family members, directors or employees

25. Risk prevention campaign for agriculture and forestry sector Organizedcuttingoftrees. Safe working Protectedcardan. Safe working

26. Risk prevention campaign for agriculture and forestry sector Agriculturalpesticid use Organizedarea. Safe working

27. Risk prevention campaign for agriculture and forestry sector Working demonstration in agricultural fairs

28. Risk prevention campaign for agriculture and forestry sector Evaluation of the Campaign

29. Undeclaredworkcampaign • (2011 / 2012)

30. Undeclared work national campaign • Keyideas: • Decentwork • Fair globalization • Workquality • Competitivityandemployment

31. Undeclared work national campaign Developmentaxisand target audience I – Awarnessandinformation – general public II – Education – studentsandworkingstudents III – Integrationandenforcement

32. Undeclared work national campaign Specificaims Undeclaredworkof informal employers Undeclaredworkof formal employers Dissimulationofthelabourcontract

33. Undeclared work national campaign Strategicaims Improve theregulatorycapacityoftheadministration Contribute to increasethequantityandqualityofemployment Contribute to improvingthewell-beingatwork

34. Undeclared work national campaign Methodologies Social dialogue andjointwork betweentheinstitutionaland social partners – creation ofworkingsubgroups to developthecampaign axes

35. Undeclared work national campaign • Methodologies • Subgroupsfunctions • Developthespecificaims in order to reachthecampaign’ axes regarding • - the target audience • - subjects to develop • - final products to make • - timing

36. Undeclared work national campaign • Stagesofdevelopment • Identificationofpartners’ representatives for eachsubgroup (untilJune 2011) • Developmentofformsofactionbysubgroups • (untilSeptember 2011) • Preparationandimplementationsofproducts • UndeclaredCampaignannouncementanditsaccomplishment

37. Undeclared work national campaign Undeclaredworkkeywords Declaredworkisat a clickaway Competitivity/ Employment/ Solidarity/ Sustainability Citizenship / Social cohesion / Fundamental rights Contributions’ increase: everybodywins, the country wins Everybody’scontributionsandyourcontributionmaydecrease Fair competition / Transparency / Fair game Growth Integration / Equality

38. Undeclared work national campaign • Campaignaxis: awarenessandinformation • Products • Campaign logo • Openingseminar • Disclosureonpartners’ intranet • Social communication – interviews, reports • Create a web pageon a social net • Posters • Informationonpartner sites • Short movie

39. Undeclared work national campaign • Campaignaxis: education • Products • Flyer / poster • Interactive game • Presentation for thestudents • Publicationof a cartoon • Crosswords

40. Social responsability ofhiring networks (2011/2012)

41. Social responsibility of hiring networks • Whatisit? • Project 2011/2012 • ProactiveactionbyAuthority for WorkingConditions • Programedactionofenforcement, self regulation, evaluationanddivulgation • Involvementofinstitutionaland social partners • Self regulationandits multiplier effect will contribute to the improvement in working conditions

42. Social responsibility of hiring networks • Aims • Improve thequalityandquantityofemployment • Collaborationandinvolvementoftheadministrationofthe shopping centers • In large networks hiringof shopping centers • In all support services - private security , cleaning and maintenence

43. Social responsibility of hiring networks • 2. Methodologies • Betterknowledgeofthe sector • Dialogue withthe social insitutionaland social partners (getconsensus) • Informthecompaniesand management of shopping centersonthe objetives to beachievedandthe deadline for self regulation • Meetings andinspectionactiononworkplaces • Evaluateresultsandinformthecommunity

44. Social responsibility of hiring networks

45. Social responsibility of hiring networks Decentwork

46. Thankyou for yourkindattention Maria José Tiago