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WELCOME! 2012 Circle Ten Council Kickoff!

WELCOME! 2012 Circle Ten Council Kickoff!. The 2012 Popcorn Sale is here! What’s in it for YOU?!. Kickoff Your Unit’s Popcorn Sale! New Popcorn Trainings! Sales Kits! INCENTIVES that Motivate!. Build the BEST Popcorn Kickoff!.

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WELCOME! 2012 Circle Ten Council Kickoff!

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  1. WELCOME! 2012 Circle Ten Council Kickoff!

  2. The 2012 Popcorn Sale is here! What’s in it for YOU?! Kickoff Your Unit’s Popcorn Sale! New Popcorn Trainings! Sales Kits! INCENTIVES that Motivate!

  3. Build the BEST Popcorn Kickoff! The Kickoff is the single most important factor for you having a good sale Have a 30 to 45 minutefun-filled Popcorn Kickoff: Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

  4. Build the BEST Popcorn Kickoff! Kickoff Tools for You Refer to pages 10-11 in the Popcorn Sale Guidebook Training videos from leaders.trails-end.com Customize the Kickoff Presentation in the Virtual Sale Planner Invest a little in your kickoff to reap huge rewards with your sale!

  5. Build the BEST Popcorn Kickoff! Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a C/B scout w/ P/T # ___. I’m selling popcorn so I can ______. (go to camp / pay for my scouting program / earn a scholarship) I have a goal of $____. You can help me reach my goal by trying some of my popcorn! Will you help me? More effective than asking, “Want to buy some popcorn?”

  6. Communicate After the Kickoff It’s important to follow up after your kickoff andthroughout the sale with important sale information. • Use email, social media, and meetings to remind families about: • Sales goal for each Scout • Key Sale Dates • Scout rewards available • Online/mobile selling • Go to leaders.trails-end.com to access communication tools: • Email Library • Promotional Images • Scout and parent handouts

  7. NEW Products NEW Chocolate Lover’s Collection • Chocolatey Caramel Crunch • White Chocolatey Caramel Crunch • White Chocolatey Pretzels • Milk Chocolatey Pretzels 0g trans fat across the entire product line

  8. NEW Products NEW Premium Chocolate Lover’s Collection • White Chocolatey Caramel Crunch • Chocolatey Caramel Crunch • Chocolatey Peanut Clusters • White Chocolatey Pretzels • Milk Chocolatey Pretzels 0g trans fat across the entire product line

  9. NEW Products NEW Sweet & Savory Collection • NEW Sour Cream & Cheese Corn • NEW Milk Chocolatey Pretzels • Butter Toffee Caramel Corn 0g trans fat across the entire product line

  10. NEW Products NEW Cheese Lover’s Collection • NEW Sour Cream & Cheese Corn • Cheddar Cheese Corn • White Cheddar Cheese Corn 0g trans fat across the entire product line

  11. NEW Products NEW Double Caramel Crunch with a hint of cheese NEW Stand-Alone Cheddar Cheese Corn 0g trans fat across the entire product line

  12. Reminder: Is your unit participating in the Show and Sell? This is the Last Day to submit your Show and Sell Orders on the www.trails-end.com

  13. 2012 Sale Kit

  14. Set Your Sales Goal – Fill-it Up! Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

  15. To Hit Your 2012 Sales Goal…. REMEMBER THIS… Take Order sale is the backbone of the campaign. Highest per container average! Best close rate!! Keep and use your old sales forms from previous sales – those old take order forms are a warm lead list!

  16. Commission Structure 26% Base Commission 1% Attending the Popcorn Kickoff Today 1% Turning your Money by Nov 30 at either Dallas or Fairview Council Service Center 28% Total Commission to Your Unit

  17. Incentives! Incentives! Incentives! • Build your own Unit-Level Incentives • Pie in the Face FILL IT UP Sellers! • Top Seller Prizes! • Top-selling Den – Pizza Party! • Already available to you and your Scouts: • Council-Sponsored Scout Rewards Program • Bonus Trail’s End National Rewards • Bonus Council Incentives

  18. 2012 Scout Reward Levels Physical prize options available at lower levels. Sell $450 Sell $350 Sell $250 $10 Gift Card Binoculars Multi-fuction Knife $15 Gift Card LEGO CreatorBlue Roadster Nalgene Water Bottle $20 Gift Card LEGO CreatorPropeller Adventures 6-Piece Camp Kit Choice of one prize at the level attained

  19. 2012 Scout Reward Levels Sell: $650 $850 $1,100 $1,300 $1,800 $2,300 Gift Card: $30 $40 $55 $75 $110 $150 OR

  20. Trail’s End National Rewards Funded by Trail’s EndFace-to-face, online and mobile sales count! $1,500 Club Earn a $50 Amazon.com or Walmart Gift Card! College Scholarship: Sell $2,500once and 6% of your total sales each year is invested in your own college scholarship account

  21. The Incentives Keep on Coming! From Circle Ten Council…

  22. The Incentives Keep on Coming! From Circle Ten Council…

  23. The Incentives Keep on Coming! From Circle Ten Council…

  24. Circle Ten Council 2012 Top 5 Salesman Incentives! Dallas Mavericks • 20 tickets for a game in the 2012-2013 Season

  25. Circle Ten Council 2012 Top 5 Salesman Incentives! Texas Legends • Suite for 18 • Autographed Bball • Half-Time on court recognition • Goody bag for all youth in suite

  26. Circle Ten Council 2012 Top 5 Salesman Incentives! Dallas Stars • Suite for 18 • Autographed Hockey Stick • Zamboni Ride • Penalty Box Pre-Game Warm Up • Stars Goody Bag

  27. Circle Ten Council 2012 Top 5 Salesman Incentives! Mesquite Rodeo • Luxury Suite for 10 • Sneak Peak of Rodeo Animals • Autograph session w/Rodeo Cowboys

  28. Circle Ten Council 2012 Top 5 Salesman Incentives! FC Dallas • 20 tickets for a Spring 2013 game • On-field activity • Autographed ball • Half-time announcement

  29. Key Dates • August 25 – 2012 Council-wide Kickoff (Campaign Launches) • START SELLING! • August 25 – Show N Sell Unit Orders Due to Council • September 8 – Show N Sell Product Pick Up • EMPIRE TERMINAL WAREHOUSE (Garland) • October 22 - 2012 Poptober Campaign Concludes • SALES CEASE • ALL UNIT POPCORN ORDERS DUE TO COUNCIL • October 26 – Prize orders & back up documents due • Show N Sell Money Due • November 10 – Product Pick Up • November 30 – Take Order MONEY DUE TO COUNCIL

  30. THANK YOU! ©2012 Trail’s End®. All rights reserved.

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