QUANTITATIVE & QUALITATIVE RESEARCH ANALYSIS & DESIGN

1. QUANTITATIVE & QUALITATIVE RESEARCH ANALYSIS & DESIGN With Associate Professor Dr. GholamRezaZandi Graduate School of Business SEGi University

2. Learning Objectives • Understand . . . • What business research is and how it differs from business decision support systems and business intelligence systems. • Trends affecting business research and the emerging hierarchy of business decision makers. • The distinction between good business research and research that falls short of professional quality. • The nature of the research process.

3. Why Study Business Research? Business research provides information to guide business decisions

4. Research Should Help Business Respond to Change “Enterprises have long recognized the need to better sense and respond to business change. What’s different today is that ubiquitous access to information and real-time communications have fostered an ‘always on’ business culture where decision making has become a ‘just-in-time process.’” Business Performance Management Forum

5. Business Research • A process of determining, acquiring, analyzing, synthesizing, and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance

6. The primary purpose of research is to reduce the level of risk of a business decision Research Should Reduce Risk

7. Battle for Analytical Talent What’s Changing in Business that Influences Research New Research Perspectives Information Overload Technological Connectivity Shifting Global Economics Computing Power & Speed Factors Critical Scrutiny of Business Government Intervention

8. Computing Power and Speed Lower-cost Data Collection Integration of Data Better Visualization Tools Factors Real-time Access Powerful Computation

9. Business Planning Drives Business Research Organizational Mission Business Goals Business Strategies Business Tactics

10. Häagen-Dazs Tactics Super premium Dozens of flavors Small packages Signature colors on packaging Available in franchise and grocery stores Business Decisions and Research

11. Decision Support Systems Numerous elements of data organized for retrieval and use in business decision making Stored and retrieved via Intranets Extranets Business Intelligence Systems Ongoing information collection Focused on events, trends in micro and macro-environments Information Sources

12. Sources of Business Intelligence Government/ Regulatory Competitive Economic Demographic Business Intelligence Technological Cultural/ Social

13. Sources of Business Intelligence

14. Sources of Business Intelligence

15. Sources of Business Intelligence

16. Sources of Business Intelligence

17. Sources of Business Intelligence

18. Sources of Business Intelligence

19. Hierarchy of Business Decision Makers

20. Can It Pass These Tests? Can information be applied to a critical decision? Will the information improve managerial decision making? Are sufficient resources available? Research May Not Be Necessary

21. Information Value Chain Data collection/ transmission Data management Characteristics Decision support systems Data interpretation Models

22. The Research Process

23. Characteristics of Good Research Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials

24. Categories of Research Applied Basic (Pure)

25. Types of Studies Reporting Descriptive Explanatory Predictive

26. Research Though Stimulators “This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.” Bill Gates, entrepreneur and founder Microsoft