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Deep Dive Into B2C Commerce Suites By Forrester Wave™ | March 18, 2015 Webinar

Join Peter Sheldon, Vice President and Principal Analyst at Forrester, as he explores the latest trends and forecasts in the B2C commerce technology landscape. Discover key drivers of investment, market consolidation, and growth opportunities. Get insights on the leading vendors and future adoption trends.

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Deep Dive Into B2C Commerce Suites By Forrester Wave™ | March 18, 2015 Webinar

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  1. WEBINARDeep Dive Into The B2C Commerce Suites Forrester Wave™ Peter Sheldon, Vice President, Principal Analyst March 18, 2015. Call in at 12:55 p.m. Eastern time

  2. Peter Sheldon VICE PRESIDENT AND PRINCIPAL ANALYSTSERVING EBUSINESS AND CHANNEL STRATEGY PROFESSIONALS

  3. Agenda • US Commerce Platform Technology And Services Forecast, 2014 To 2019 • The Forrester Wave™ evaluation of leading B2C commerce suites • Q&A

  4. Agenda • US Commerce Platform Technology And Services Forecast, 2014 To 2019 • The Forrester Wave™ evaluation of leading B2C commerce suites • Q&A

  5. Commerce technology budgets remain very healthy Base: 40 eBusiness and channel strategy professionals Source: Forrester’s 2014 Global eBusiness And Channel Strategy Professional Online Survey

  6. However, we are now in an era of commerce technology commoditization Source: Forrester’s Forrsights Software Survey, Q4 2013

  7. Replatforming activities will remain healthy for the next 24 months Base: 38 eBusiness and channel strategy professionals Source: Forrester’s 2014 Global eBusiness And Channel Strategy Professional Online Survey

  8. Homegrown solutions refuse to die; in fact, new “build” projects are underway Base: 38 eBusiness and channel strategy professionals Source: Forrester’s 2014 Global eBusiness And Channel Strategy Professional Online Survey

  9. US commerce technology spend will reach $2.1 billion by 2019 Source: Forrester business technology ForecastView

  10. Key drivers of continued investment in commerce technology • Replacement of homegrown systems, which today are still used by 13% of manufacturing, retail, and wholesale firms • Replatforming legacy on-premises solutions. 42% of manufacturing, retail, and wholesale firms use on-premises platforms from IBM or Oracle

  11. Key drivers of continued investment in commerce technology (cont.) • Growth in the global eCommerce market, especially in Asian markets • A focus on omnichannel execution, such as implementing channel-agnostic programs such as ship-to-store, ship-from-store, store inventory visibility, and associate enablement • Rising mobile expectations

  12. The shift to SaaS-based commerce technology is well underway Source: Forrester’s Forrsights Software Survey, Q4 2013

  13. Replatforming activities drive the shift to SaaS Source: Forrester business technology ForecastView

  14. Future growth hinges on the new B2B adoption • B2B industries such as manufacturing and wholesale are set to increase significantly in the next five years. • European and Asian B2B markets have the highest growth potential. • Wholesale trade, pharmaceuticals, and oil and gas will show vast adoption of B2B commerce channels.

  15. Spend on associated services dwarfs that of core technology

  16. The addressable market by operating model Source: Forrester business technology ForecastView

  17. Agenda • US Commerce Platform Technology And Services Forecast, 2014 To 2019 • The Forrester Wave™ evaluation of leading B2C commerce suites • Q&A

  18. The commerce suite technology market has undergone significant consolidation • Five of the 11 vendors included in this Forrester Wave™ made acquisitions between 2010 and 2015.

  19. Mobile and personalization are the key priorities Base: 32 eBusiness and channel strategy professionals Source: Forrester’s 2014 Global eBusiness And Channel Strategy Professional Online Survey

  20. Forrester’s view of the enterprise commerce platform landscape Update due Q2 2015 B2B — Q4 2013 B2C — Q1 2015 Source: January 13, 2015, “The Forrester Wave™: B2C Commerce Suites, Q1 2015” Forrester report and October 7, 2013, “The Forrester Wave™: B2B Commerce Suites, Q4 2013” Forrester report

  21. Other B2C commerce suite vendors to consider • Web content management (WCM) solutions: • Adobe, Acquia, CoreMedia, and OpenText • B2B-focused solutions with limited current B2C commerce capabilities: • Oracle’s BigMachines, IBM’s Sterling Commerce, Endeavor Global, Technicon Systems, and FPX

  22. Other B2C commerce suite vendors to consider (cont.) • Solutions focused on small- and medium-size businesses (SMBs): • Shopify, Volusion (including Mozu), Bigcommerce, and Yahoo Merchant Solutions • Full-service solutions: • arvato Systems, Brandshop, Digital River, eBay Enterprise, Newgistics, Onestop Internet, PFSweb, and Speed Commerce

  23. Next steps • Download the full Forrester Wave™ criteria spreadsheet. • Consider leveraging Forrester’s vendor selection consulting services to help guide which vendors will best meet your specific challenges. • Set up an inquiry call with me to discuss your specific challenges.

  24. Agenda • US Commerce Platform Technology And Services Forecast, 2014 To 2019 • The Forrester Wave™ evaluation of leading B2C commerce suites • Q&A

  25. Peter Sheldon psheldon@forrester.com Twitter: @peter_sheldon

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