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Explore the comprehensive concept of Corporate Social Responsibility (CSR), including theories, models like Visser's and Carroll's, drivers in developing countries, and examples of CSR activities benefiting communities.
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CommunityRESOURCE DEVELOPMENT (DCE3411) Associate Prof. Dr. Roziah Mohd Rasdi Dept. of Professional Development & Continuing Education Faculty of Educational Studies Universiti Putra Malaysia roziah_m@upm.edu.my
Topic 9 Corporate Social Responsibility
Secchi (2007) has come up with a group of theories based on criterion what role the theories confer to the corporation and society. The theory as follows : Garigga & Mele (2004) analysis maps CSR into four types of territories.
CSR MODEL Visser’s Model for Developing Country Carroll’s CSR Pyramid for Developed Country
Carroll’s CSR Theory (1991) Model states that four kinds of social responsibilities constitute total CSR: economic, legal,ethical, and philanthropic.
Visser’s CSR Model Model states that four kinds of social responsibilities constitute total CSR: economic, legal,ethical, and philanthropic.
The rationale for focusing on CSR in developing countries as distinct from CSR in the developed world is fourfold:
The rationale for focusing on CSR in developing countries as distinct from CSR in the developed world is fourfold: Drivers of CSR in developing countries
CSR in developing countries has the following distinctive characteristics:
EXAMPLE OF CSR ACTIVITIES Canon's Kuantan branch contributed to the flood clean-up efforts and helped lighten the burden of the flood victims.
EXAMPLE OF CSR ACTIVITIES Petronas Gas carried out a number of activities to foster a deeper awareness on the importance of biodiversity and conservation under the umbrella of our '4G' (Green Care, Green Mind, Green Ownership and Green Growth) which culminated in an Environmental Awareness Dat at the ecoCare Environment Awareness Centre in Kertih, Terengganu.
