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Community Resource Cultivation

Community Resource Cultivation. Module 3. Start Where You Are. Use existing contacts, networks and resources as a starting place for developing your robotics program. Look to them for: Funding Volunteers and members Facilities Knowledgeable professionals. Recruitment.

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Community Resource Cultivation

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  1. Community Resource Cultivation Module 3

  2. Start Where You Are • Use existing contacts, networks and resources as a starting place for developing your robotics program. • Look to them for: • Funding • Volunteers and members • Facilities • Knowledgeable professionals

  3. Recruitment • Areas to consider when recruiting • youth to take part in the programs, • volunteers to help lead programs, • or recruiting supporters who will enable us to provide programs by donating funding, equipment, or other forms of assistance.

  4. Recruitment Loop

  5. Recruitment Considerations Think about: • Youth interested in robotics • Strategies for recruiting more youth • Volunteers you already know (don’t forget about parents) • Strategies/resources for recruiting new volunteers • Technology companies • Power and cable companies • Small businesses • Retired professionals in your community • Potential partnerships and sponsors in your area Then look back at the first contact. Think about ways in which one contact can lead to others.

  6. Marketing, Promotion & Outreach Effective Marketing for a Robotics Program • Defines a target audience • Makes program visible through • Advertising • Activities • Media • Providing a positive experience will build interest and commitment

  7. Participation Progression

  8. Examples and Templates • What promotional ideas were you already familiar with? • What promotional ideas surprised you? • What ideas can you see being effective in your community? • What do you think your role is in promoting your future robotics program? • Can you think of any promotional activities that would reach out to both youth and adults? What would such an activity look like? • What assets already exist in your program or community that can help you in promoting robotics? • Will any of your new contacts be able to assist you in promoting your program? How might they do this?

  9. Elevator Speeches What is an elevator speech? • It is 1‐2 minutes long. • It is a positive way to share your goals and get others excited about your program. • It is a chance to focus on the outcomes your program is targeting.

  10. Elevator Speech Activity • It may feel uncomfortable to “push” your program and ask for support from people you don’t know well, but being able to share information and imagine possible relationships is a crucial skill. • The funding and volunteer support you need for a robotics program, are often outside of the experiences and relationships we have in other areas of 4‐H.

  11. Elevator Speech • How easy or challenging was it to speak about robotics? • Did you enjoy the experience ‐ why or why not? • What could you do to make it easier to speak about robotics to new contacts? • How did taking time to consider your program and develop talking points affect your ability to connect with new contacts? • What information about your program had the greatest impact on others? • How will this activity influence the way you speak to potential supporters in the future? • What other information or assistance can I give you at this time?

  12. Action Plan Update • What details have you resolved/found answers to? • What steps remain to be accomplished before you offer your first program? • Have you met with your local 4‐H staff to ensure that you are following all appropriate steps to form a new club? • (Such as registering volunteers, etc. These requirements and guidelines may vary by region/state to it is important to work with your 4‐H staff member!)

  13. Action Plan Update • How do you feel about the Action Plan Update you have just completed? • What steps are you looking forward to completing? • Are any of the steps causing concern for you? How can we address your concerns? • What new ideas or questions do you have as a result of this activity? • How do you think the Action Plan will help you prepare your new program?

  14. Training Discussion • What parts of this training were surprising for you? • What parts of the training were challenging? Which were easy? • What other information do you still need? • What are some activities for which you will be looking for volunteer assistance? • What ‘next steps’ will you make as a result of this training? • After this training, do you feel better prepared to recruit volunteers and develop partnerships?

  15. Closing and Questions • Identified ongoing role in promoting your robotics program • Developed a support system of volunteers and community partners • Shared strategies for marketing • Resources for developing a promotional campaign • Updated Action Plan! • Questions?

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