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Increase awareness among coaches of social comparison among clients, encourage questions to raise client awareness. Clear sense of purpose and value hindered by excessive social comparison. Help clients differentiate themselves and clarify their purpose in social contexts.
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NZPsS conference 2012 Presented by Sam Farmer Steve Dakin Sanna Malinen Social comparison and the development of meaning
Objectives • Increase awareness among coaches of the prevalence of social comparison among their clients • To encourage the development of questions to increase the awareness of social comparison among clients.
Background (1) • The goal of logo-coaching is to support clients to a clear sense of purpose; a clear sense of how they add value in their work, life, family, any social context. • Social comparison is ubiquitous in our lives – people habitually value themselves in comparison to others. • There are three primary forms of social comparison: • Competition, where people want to be better than others • Cooperation, where people want to submerge themselves in group identity • Conformity, where people want to model themselves on (be the same as) others
Background (2) • A clear sense of purpose is blocked by excessive social comparison • Social comparison locks people into an undifferentiated social space which makes it difficult for them to see clearly how they can add value in that social context. • By helping people to appreciate the power of social comparison in their lives, they may be able to differentiate themselves sufficiently to clarify their purpose in that setting
Cases • Mini cases for illustration
Thanks for your attention & participation! For a copy of the paper, please email: Steve - steve@hrsd.co.nz Sanna – sanna.malinen@canterbury.ac.nz