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Farmers Market Support Program & Kentucky Double Dollars: Increasing Access to Fresh, Local Food

Learn about the Farmers Market Support Program (FMSP) and Kentucky Double Dollars (KDD) Program, which work together to increase sales and income for Kentucky farmers, provide access to fresh, healthy local food, and leverage federal food and nutrition program funds. Discover how FMSP supports farmers markets through technical assistance, market manager training, and collaboration with various partners. See the growth and impacts of the program, as well as the challenges and future opportunities for farmers markets.

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Farmers Market Support Program & Kentucky Double Dollars: Increasing Access to Fresh, Local Food

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  1. Farmers Market Support Program & Kentucky Double Dollars Program Tobacco Master Settlement Agreement Oversight Committee June 12, 2019 COMMUNITY FARM ALLIANCE 34 Years of Change From The Ground Up! www.cfaky.org

  2. What are the FMSP and KDD? The Famers Market Support Program (FMSP) and Kentucky Double Dollars Program (KDD) work together to: • increase sales and income to Kentucky farmers, • leverage federal food and nutrition program funds, • increase access to fresh, healthy local food. The Farmers Market Support Program provides Kentucky’s farmers markets with the tools, resources, and networking to create a profitable market outlet for farmers and help create market sustainability. The Kentucky Double Dollar Program incentivizes the purchase of Kentucky produced fruits and vegetables, meat, eggs, and dairy by SNAP, WIC, and SFMNP participants.   .

  3. FMSP: Supporting the Key Components of Farmers’ Markets through Technical Assistance and Market Manager Cost Share Physical Location Organizational Structure Federal Nutrition Programs Community Support Incentive Programs Market Manager

  4. FMSP Technical Assistance • Market visits • Objective site analysis • Troubleshooting KDD • Market Manager training/coaching/support • Board meetings • Business planning • Budgeting • Rules/regulations + enforcement strategies • Operations analysis • Research for markets • Policy watch • Webinars • Coordination and assistance with collaborative partners: KCARD, KDA, WIC, SFMNP, SNAP, FMC, CHFS, NEP, CCD, ETC.

  5. FMSP GROWTH 2016 - 2019 • The program has grown from 24 Counties to 45 Counties in only 4 years

  6. + = Bluegrass Double Dollars (SNAP FV @Lexington area Farmers Market, Fresh Stops & selected Retail) FMSP Double Dollars (WIC, SFMNP & SNAP @Farmers Markets) WIC, SFMNP & SNAP @ Statewide FM, FS and pilot Retail $1.4 million in new Federal, State and Private Funds Make KY Farm Fresh Food More Affordable for More Kentucky Families

  7. Goals a) increase access to local food, especially fresh and healthy, to low-income populations, b) increase sales and income to Kentucky farmers, and c) leverage federal food and nutrition program funds.

  8. Double Dollars at Farmers’ Markets EXCHANGE SHOP DOUBLE Exchange SNAP, WIC or Senior FMNP benefits for tokens Double the value of benefits ($1 benefits = $2 value) Shop for local, fresh fruits and vegetables

  9. Kentucky Double dollars: 4 Incentive Programs Kentucky “Fruit & Vegetable” Double Dollars • The purchase by SNAPparticipants of Kentucky-grown fruits, vegetables, herbs, and qualifying plant starts. • Available at: • farmers markets, • Fresh Stops and • select Retail Good Foods Coop, Rainbow Blossom • The purchase by SFMNP participants of Kentucky-grown fruits, vegetables. > Not for herbs and qualifying plant starts. • Available only at farmers markets.

  10. 3. The purchase by WIC participants of Kentucky-grown fruits, vegetables. > Not for herbs and qualifying plant starts. • Available only at farmers markets. 4. Kentucky “Meat, Eggs & Dairy” Double Dollars • The purchase by SNAPparticipants for meat, eggs, or dairy products that originate and can be identified from a Kentucky farm. • Available only at farmers markets.

  11. 2017 – 2018 Impacts • 1,015 farmers from 89 counties • 439 new farmers participating in FMSP markets during 2018 • 69 socially disadvantaged farmers participated in FMSP markets during 2018 • 353% increase in number of farmers participating in the program • 72% increase in number of markets with formalized boards. • 78% increase in number of paid market manager positions. • 175% increase in number of markets participating in FMSP with less than 3 years of operating experience.

  12. 1,015 353% increase in number of farmers participating in the program 224

  13. 106.00% 100.00% 100.58% 98.64% 98.88% 93.00% 94.63% 81.00%

  14. 2017 – 2018 Economic Impacts $6.07 Return on each $1.00 KADF invested

  15. 59 Total Markets 21 Markets new to program 24 Market manager costshare 29 SNAP FV 40 WIC/SFMNP 20 Meat Eggs and Dairy

  16. KDD Challenges: • 100% of Kentucky farmers markets would require almost $400K • 50% match required for KADF and for USDA GusNIP (FINI) at time of applications • Expansion of Retail • Opportunity: • Farm Bill made GusNIP permanent and increased funding • GusNIP (FINI) application max request is $8 million

  17. Future of FMSP and KDD • Farmers markets are continuing to evolve • State and Federal policies slow to catch up • Retail outlets - the greatest potential for impact • Nutritional Health and Hunger are at the forefront • Leveraging Federal and Private Philanthropy

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