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Action Plan

Action Plan. Louisiana Saves Vision, Mission and Goals. Vision - To be a recognized leader and resource in Louisiana for financial literacy and empowerment. Mission - To implement a financial literacy and empowerment

jaquelyn-roth
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Action Plan

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  1. Action Plan

  2. Louisiana Saves Vision, Mission and Goals Vision - To be a recognized leader and resource in Louisiana for financial literacy and empowerment. Mission - To implement a financial literacy and empowerment campaign that empowers the citizens of Louisiana to change financial personal behaviors and social policies. Goals - Promote Saving Call Louisianans to act to reduce debt Empower Louisianans with financial tools Create a statewide social marketing campaign

  3. What is Louisiana Saves? • Developed in accordance with Consumer Federation of America • Based on America Saves Best Practices • Focuses on • Statewide • Community • Media and Communications • Evaluation and • Administrative activities • Coordinated Among Statewide Partners • Supported by Capital One • Doable and Measurable

  4. Louisiana Saves Components cont. What We Invest • Staff • Volunteers • Time • Money • Materials • Equipment • Technology • Partners

  5. Louisiana Saves Components cont. What We Do • Conduct workshops, meetings • Hold community events • Provide financial tools and resources • Train motivational coaches/financial educators • Provide campaign information to local officials • Facilitate dialogue • Work with media

  6. Louisiana Saves Components cont. Who We Reach • School officials • Politicians • Employers • Religious organizations • Agencies • Decision-makers • Citizens of Louisiana

  7. Louisiana Saves Components cont. Short-Term Outcome Objectives • Awareness of social marketing campaign • Knowledge of ways to save • Political support for program • Attitudinal changes • Motivation to take action • Increase enrollment of pledged Savers • Increased number of partners

  8. Louisiana Saves Components cont. Intermediate Outcome Objectives Action • Increase in savings accounts opened • Increase in employers providing Saves financial materials • Increase in taxpayers opting for split refund payments to direct deposit in savings • Increase in awareness of Louisiana Saves social marketing campaign

  9. Louisiana Saves Components cont. Long-Term Outcome Objectives • Saves coalition in 9 regions throughout State • Change in behavior as evidenced by: • Decrease in bankruptcies • Decrease in foreclosures • Increase in savings accounts • 20% of Louisianans aware of campaign

  10. Louisiana Saves: Where do we go from here? • Recruit additional partners • Workgroup meetings • Recruit Wealth Coaches/Motivational Speakers • Hold Motivational Workshops • Hold OFFICIAL LAUNCH • Obtain additional funding

  11. Louisiana Saves: How can you become involved? • Become a workgroup member • Host a motivational workshop • Act as a wealth coach/motivational speaker • Offer financial literacy materials

  12. Louisiana Saves QUESTIONS/COMMENTS jknox@i-c-d.org 504.554.7250

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