Customer Case Study: SST Implementing Event based business process model using B2B, RosettaNet and Oracle Shop Floor Ma

1. Customer Case Study: SST Implementing Event based business process model using B2B, RosettaNet and Oracle Shop Floor Manager • Presented by: • Rajeev Handa • Raja Sekhar January 2008

2. Agenda • Presenters Brief • SST Introduction • Current business processes and challenges • B2B Solution Overview • Event based business model • Architecture and Technical Environment • Vendor Certification and Data collection • Key Benefits • Challenges and lessons learned • Credits • Customer Testimonial

3. Presenters Brief Raja Sekhar, Project Manager, USJade CorpRaja Sekhar is PMP certified consultant with over 10 yrs of Fortune 500 experience and 8 yrs IT project management experience, mostly in Oracle. He has managed projects in technologies ranging from ERP Packaged Implementation, Mobile computing, Enterprise Architecture Integration, Data warehousing to Application development and maintenance. The key clients he has worked for are namely, GE Real Estate, GE Fleet Services, GE Healthcare Clinical Services, GE Energy, Inforika Technologies, Silicon Storage Technology, Telegent Systems. Raja Sekhar was the project manager for the B2B Solution deployed in Silicon Storage Technology, Inc. Email: rsekhar@usjadecorp.com Phone: : 408-436-8303 Ext 26 Rajeev Handa, Solution Architect, USJade CorpRajeev Handa has been consulting and providing services in Oracle focus domain for last 10 years with expertise in the areas of Distribution, Manufacturing and Planning for various verticals like Fabless, High-tech, Insurance, Transportation, Life Sciences and others. Rajeev Handa and his team have designed the fast track Accelerate solution for Fabless in collaboration with Oracle.  Rajeev Handa was part of the team that successfully designed and delivered B2B solution using RosettaNet and Oracle Shop Floor Manager for Marvell Semiconductors, Inc. Rajeev Handa has also co-presented a white paper on Marvell solution at OAUG in the year 2003 explaining the manufacturing system model for Outsourced Manufacturing using B2B and RosettaNet.  Rajeev Handa was the chief architect of B2B solution deployed at Silicon Storage Technology, Inc. The solution was designed using event driven business process model, B2B with the latest SOA concepts and Oracle Shop Floor Manager. Email: rhanda@usjadecorp.com Phone: 408-436-8303 Ext 12 Page 3

4. SST Introduction SST is Fabless semiconductor company headquartered in Sunnyvale, California Silicon Storage Technology, Inc. was founded August 1, 1989 ~700 Employees worldwide and Offices located worldwide Manufacturing outsourced to 40+ vendors Page 4

5. Current business processes and challenges • Too Many intermediate systems to manage • Very complex and distributed error management • Near impossible lot tracking towards actual vendor events • Complex and inconsistent reporting Page 5

6. Current business processes and challenges • Poor and manual data collection through email • Poor data processing • Distributed error management • So many systems => not scalable and robust • Not web based • Added delay in transaction processing • Very limited BOMS and Routing structures • No Split and Merge function supported Page 6

7. USJade Corp – A Quick Introduction Established in Year 2000 Oracle Certified Accelerate Systems Integrator for Fabless “Right Shore” delivery model 200+ Consultants Worldwide Over 100 Man-Years of experience in Fabless Industry Global Presence and Reach Page 7

8. System will receive and accept • Rosettanet 7B1 and 3B2 • 7B1 and 3B2 xml over FTP • Canonical .csv over FTP B2B Solution Overview Page 8

9. Event based business model Page 9

10. Event based business model contd.. Event supported in the Business process model • Receipt • Split (Inventory and WIP) • Merge (Inventory and WIP) • Transfer (Engineering and RMA) • Start • Hold • Release • Change Quantity • Scrap • Move • Complete • Bonus • Ship Page 10

11. Architecture and Technical Environment • Reporting Formats • XML ROsettaNet 7B1, 3B2 and csv canonical format • TIBCO • TIBCO Runtime Agent 5.4.0 • TIBCO BusinessConnect 5.1.0 • TIBCO BusinessConnect 5.1.0 • RosettaNet/EDI Protocol • TIBCO Administrator Enterprise Edition 5.3.0 • TIBCOBusiness Works 5.3.2 • TIBCO EMS 4.3.0 • Java Environment • JDK 1.5 • Log4j 1.2.11 • JUnit 3.8 • Eclipse 3.2 • Exadel Studio Pro 3.6 • Tomcat 5.5.20 • MyFaces 1.2 • Java Persistence API • BIRT Page 11

12. Vendor Certification and Data collection • USJade developed a vendor certification package to effectively gauge and help vendors understand the B2B system and formats of reporting. Following information was provided in the package: • Vendor Guide • B2B Overview • Teams and Roles • Project Plan • Communication Plan • File Formats and sample data • Certification Metrics • SST Vendor Set-up Procedure • System/Process Questionnaire • Data-Element • Flows and Routings • Common Mistakes Page 12

13. B2B Web Application Screens User Error Management and Corrections Edit Manual Transactions Page 13

14. B2B Web Application Screens Excellent Reporting and auditing capabilities Page 14

15. B2B Web Application Screens Graphical Analytical Reports with various options Page 15

16. B2B Web Application Screens Vendor Management and Admin Capabilities Page 16

17. Key Benefits • Greater visibility into the supply chain • Lot traceability by manufacturing stage (wafer, sorted wafer, etc.) • Lot movement between Vendors • Quick reporting of Manufacturing Transactions • Faster processing of Manufacturing Transactions • Realistic vendor WIP • Standardize reporting format • Scalable solution • Centralized Error Management • Improved Vendor reporting accuracy • B2B foundation for automating additional processes Page 17

18. Challenges and Lessons Learnt • Identify all the key stakeholders and keep them in all the key decision making through out • Smaller milestones in the project would help better management • Detailed planning needed improvement, with work break down structures • Too aggressive timelines still was able to meet the schedule • Good vendor feedback, in terms of the whole B2B implementation process • Team took risk based on the parallel run test results, as parallel run transactions success volume low • Take extra time performing detailed scope analysis and process definition in a coordinated manner • Identify super user from each department and allocate time towards the project • SDLC usage to be explored for multiple technology project • Establish authority for functional decision making • Data conversion was very comprehensive and challenging as it involved changes for Vendor, system WIP and on-hand balances. Page 18

19. Credits • SST Team: • Jyothi Pingali (Project manager) • Irene Hoang (IT & Operations coordinator) • Jeff Lin ( Sr. Director, Back End Operations) • Ying-Gu (Vendor coordinator) • David Wang ( Dynamic / static data conversion specialist) • Lishan Li ( Java solution specialist) and other Operations, IT & Executive team. • USJade Team: • Rajeev Handa (Solutions Architect) • Raja Sekhar (Project Manager) • Manoj Rathi (Functional Consultation) • Jerry Edwards (Functional Consultant) • Rahul Patil (Tibco Architect) • Mallikarjuna Kambala (Oracle Architect) • Satish Polasi (Java Solution Architect) • Manoj Machiwal - DBA • Offshore Team (Anita Thomas, Anil Hebber, Vivek Ahelleya, Vijay Kolekar, Sandip Patil, and Adesh Patel, Praveen Venga)

20. Customer Testimonial “We are very pleased to partner with USJade and implemented our B2B/OSFM solutions on Oracle 11i.  With USJade's experiences in the Fabless Semiconductor Industry, it provided us a unique solution that integrated our systems, streamlined our business processes and improved our visibilities into the inventories.  The project was completed on-time and within budget.  I commend USJade on their knowledge, professionalism, dedication and hard work.” - VP IT, Silicon Storage Technology “ USJade is very knowledgeable and experienced in Fabless semiconductor manufacturing. They helped us design the overall B2B architecture, define Flows and Routings, and setup B2B data validation system, which are critical to the successful B2B implementation.” - Senior Director, Backend Operations, Silicon Storage Technology “ We chose USJade as the implementation partners for B2B project for their semiconductor industry experience and their best price. USJade lived up to our expectations in providing high quality and scalable solution. We developed a B2B system which has minute level visibility to our inventory, WIP and perfect cost model with USJade’s best practice recommendations and expertise” - ERP Manager, Silicon Storage Technology Page 20

21. Q & A For Additional Information, Please contact Craig Vidal on email: sales@usjadecorp.comor Phone: 408-436-8303 Thank You Page 21