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14-15 October 2010, Sarajevo. Welcome to Digital Croatia!. October 5 th 2010. Croatia is 14 th country in Europe with digital TV broadcasting. Strategy of transfer from analogue to digital TV broadcasting July 31 st 2008. Model of regional switch-over. Strategy Action Plan.
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14-15 October 2010, Sarajevo Welcome to Digital Croatia!
October 5th 2010 • Croatia is 14th country in Europe with digital TV • broadcasting
Strategy of transfer from analogue to digital TV broadcastingJuly 31st 2008 • Model of regional switch-over • Strategy Action Plan • Strong promotional campaign • Financial support of Croatian Government
Step Nr. 1: Changing Rules and Acts on Electronic Communication • Step Nr. 2: 9 regions
Promotional Campaign • TV spot • Web pages • Government • e-Croatia
Voucher of €10 to each subscriber • €12 million
What did Croatian viewers get? • instead of 4 channels → 14 channels MUXA - 4 HRT channels MUXB - 4 commercial channels (2 RTL, 2 NOVA TV) MUXC - HDTV • MUX D - 5 local and regional channels
Open Questions??? • Digitalisation = new philosophy • Financial crisis • Restructuring, reorganisation = time, money
New Channels = New Investments • still not known how it will be finance • commercial broadcasters attacking HRT financial revenues • new Act on HRT, end 2010
Digital production – investment till end of 2012 • Digitalisation of Archives
Equal right to information • Equal right to services Equal quality of programmes for all inhabitants inEurope Welcome to Digital Europe!