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How do television networks make money?. Commercials! . What type of show do you think networks are able to charge companies the most for to air their commercials? http://www.adweek.com/news/television/nfl-hammers-out-nine-year-rights-renewals-nbc-cbs-fox-137128.
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Commercials! • What type of show do you think networks are able to charge companies the most for to air their commercials? • http://www.adweek.com/news/television/nfl-hammers-out-nine-year-rights-renewals-nbc-cbs-fox-137128
How do networks decide how much to charge for different shows?
Nielsen's ratings • Nielsen's ratings calculation, also called "Reach", measures the number of unique viewers or households tuned to a television program in a particular time period during a week. • Viewers in various demographics are given diaries or set top boxes. Both are for recording what the household's viewers are watching at any given time. Of course the diaries are subject to the keeper's own accuracy and honesty. They can also account for the use of DVRs. • Sweeps refers to the time when Nielsen mails out diaries, which still comprise the bulk of the record keeping going on. This is when broadcasters run new or more eye-catching stories.