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The IMC Umbrella

The IMC Umbrella. IMC MANAGEMENT. Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC. Managing IMC Campaigns. Managing 360-Degree Communication. The Integration Triangle. The Integration Triangle Figure 18.1. Ten Principles of IMC.

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The IMC Umbrella

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  1. The IMC Umbrella

  2. IMC MANAGEMENT Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC

  3. Managing IMC Campaigns

  4. Managing 360-Degree Communication

  5. The Integration Triangle • The Integration Triangle Figure 18.1

  6. Ten Principles of IMC

  7. RETAIL MARKETING COMMUNICATION

  8. Retail Communication Planning Retail Objectives Retail Targeting

  9. Retail Objectives

  10. Retail Targeting …In targeting consumers, a retailer’s first strategic concern is geography

  11. Cooperative Advertising

  12. Creating the Retail Ad

  13. The Media of Retail Marketing Communication

  14. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

  15. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

  16. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

  17. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

  18. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

  19. NONPROFIT OR SOCIAL MARKETING

  20. Fund-Raising

  21. Social Marketing & Public Communication

  22. Cause & Mission Marketing

  23. INTERNATIONAL MARKETING COMMUNICATION Stages of Marketing Development The Global versus Local Debate Planning International Strategies Organizing for International Marketing Communication The IMC Factor in International Campaign Planning

  24. Stages of Marketing Development

  25. The Global vs. Local Debate Standardization Localization Combination

  26. Planning International Strategies

  27. Organizing for International Marketing Communication

  28. The IMC Factor in International Campaign Planning

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