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This guide provides helpful tips and ideas for membership recruitment, retention, and service projects in Key Club. Learn how to engage members, promote the club, and make a positive impact in your community.
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Help with • Membership Recruitment and Retention • Service Projects • Publicity
Membership Retention & Recruitment • Food at meetings • Pizza and snacks is a great way to entice people to come to meetings. • Member of the month • Have baked goods for winner each month; have a certificate for them (include photos and descriptions of what they did to earn the award from throughout Key Club year) • Icebreakers • great for people to get to know one another and feel included in the club.
Membership Retention & Recruitment • Share fun Key Club facts • Famous people that were in Key Club (Bill Clinton, Tom Cruise, Elvis Presley, Brad Pitt) • Put this information on posters, announcements, Facebook posts, word of mouth. • Contests between grades • Which grade can raise the most money or perform the most service hours?
Membership Retention & Recruitment • Bowling • Talk to a bowling alley to see if they can give your club a deal (e.g., discounted rate for lane, then charge Key Club members normal rate to make a profit) • Dinner/lunch at restaurants • Ask if they can give your club a percentage of the money (choose popular restaurants for teens, or snack places, such as frozen yogurt shops)
Membership Retention & Recruitment • Movie Nights • Open to your entire club or school, charge admission or charge for food • Meeting dates posted around school • Post flyers and posters with the date • Bring friends to meetings • If everyone in your club brought a friend your club size would double
Membership Retention & Recruitment • Leadership development activities • Frequent service projects • Making the members feel important • Member only ice-cream socials • Tournaments • Icebreakers
Service Projects • Projects during meetings • Making cards for the military • PB&J for the homeless shelter • Reading with younger students • Making get well soon bags for children in hospitals
Service Projects • Beach/Park clean up • Concerts • Carnivals • Directing parking at city events • Fundraisers for organizations
Publicity • Be sure to get your friends to your club’s meetings. • Key club week is a great time to invite friends to service projects. • Partner up with other clubs that participate in service to spread the impact of your club throughout your campus. • Host events on your school’s campus to get the attention of other people at your school.
Resources • Your Lieutenant Governor and Assistant Administrator can answer any question you may have. • www.floridakeyclub.com