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Be This, Not That: A Global Attitude Adjustment

? 2010 Oracle Corporation. 2. First, A Bit of a Background. Oracle Communications is one of many global business units formed from Oracle's acquisitionsCater to telecom and media service providersMerging of multiple development sites:Portal Software United States and IndiaMetaSolv United States

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Be This, Not That: A Global Attitude Adjustment

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    1. Cheryl Lander, Sr. Director of Information Development, Oracle Communications Bob Raymond, Sr. Editor, Information Development, Oracle Communications November 11-13, India STC Conference, Delhi Be This, Not That: A Global Attitude Adjustment

    2. © 2010 Oracle Corporation 2 First, A Bit of a Background Oracle Communications is one of many global business units formed from Oracle’s acquisitions Cater to telecom and media service providers Merging of multiple development sites: Portal Software United States and India MetaSolv United States, Canada, and India Netsure Ireland BEA SDP United States and China Convergin Israel eServGlobal assets New Zealand and England

    3. Some More Background As of November 1, 94,874 Oracle employees 2,087 or 2.2% in Oracle Communications 65-member Information Development team Technical Writers, Curriculum Developers/Trainers, Documentation Architect, Help/Tools Architect, Editor, Managers/Leads ~18% InfoDev staff in Hyderabad, India (supporting 2 product lines) Support 6 product lines, 27 products © 2010 Oracle Corporation 3

    4. Who Are Cheryl and Bob? Cheryl Lander has been a manager of technical communications and curriculum development teams for 25+ years Typesetting company, hardware manufacturer, consulting firm, and joined Portal Software in 1999 Portal was acquired by Oracle in 2006 Bob Raymond has been editing technical and marketing communications for 30+ years Ran a successful communications business for 10 years His first STC presentation was in the early 1980s, in which he presented the role of the editor as one of a teacher rather than corrector… he still sees editing that way... © 2010 Oracle Corporation 4

    5. Explaining “Be This, Not That” © 2010 Oracle Corporation 5

    6. Be This, Not That © 2010 Oracle Corporation 6

    7. Be This, Not That © 2010 Oracle Corporation 7

    8. Be This, Not That © 2010 Oracle Corporation 8

    9. Be This, Not That © 2010 Oracle Corporation 9

    10. Be This, Not That © 2010 Oracle Corporation 10

    11. Be This, Not That © 2010 Oracle Corporation 11

    12. Be This, Not That © 2010 Oracle Corporation 12

    13. Some Final Thoughts © 2010 Oracle Corporation 13

    14. © 2010 Oracle Corporation 14

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