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Intersession Programming. UCEA Mid-Atlantic Regional Conference October 2, 2008 Dr. Sue Day-Perroots, Dean of Extended Learning. WVU Overview. Public, land-grant Doc-High Research 28,500 Enrollment - 55% resident
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Intersession Programming UCEA Mid-Atlantic Regional Conference October 2, 2008 Dr. Sue Day-Perroots, Dean of Extended Learning
WVU Overview • Public, land-grant Doc-High Research • 28,500 Enrollment - 55% resident • 14 Colleges & Schools w/ 180 bachelor, master, doctorate and professional degrees • 84-87% Summer Students are WVU students • Summer SCH 2008 = 64,638 w/ 11,251 headcount • On-campus – separate model from online, but managed & marketed by same office
Successful Strategies • Develop shared vision and goals • Generate data to enable effective decisions – (previous enrollment data by course, residency, salaries, etc.) • Provide planning tools and training • Encourage College ownership & accountability for course decisions, faculty, times, etc. • Your goal is to make Colleges successful!
Generate Data (Enrollment by Rank)
Fiscal Plan Build a fiscal model that rewards effective planning and is simple Fiscal return should be unrestricted Revenue to College not department Net Return based upon data Issued in lump sum ASAP after Summer
Lessons Learned Waivers equal no revenue to University, therefore no economic value in SCH calculation Wise Resource -12 month faculty should teach Financial return has stimulated University wide engagement in Summer success High demand = high enrollment = excellent financial return (Student driven) Inform advisors of Summer offerings early and often
Next Steps Intensive 10 year review – granular data to validate trends: Increase in UG online Increase in students who enroll in both online & on-campus courses Decrease in Professional Development Balancing on & off-campus models
Ideas Over the Years Best Campaign – Pack N Go Best Market Idea – Free Hot Dogs Best Marketing Piece – Calendar; Water Straps & Bottles Best Course Hit – Stat 211 online Biggest Surprise – The Art of Andy Warhol Growth Areas – Online undergrad and Travel Study