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STOP Searching START Finding

Chris Travers, CEO. 212-925-7070 x 101 ctravers@empiremedia.com. STOP Searching START Finding. September 20. Introduction. The Problem.

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STOP Searching START Finding

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  1. Chris Travers, CEO 212-925-7070 x 101 ctravers@empiremedia.com STOP Searching START Finding September 20

  2. Introduction

  3. The Problem Find/SVP’s survey showed more the 75% of business people are using consumer search engines as their primary business information source. But about three-quarters also found the information could be trusted. Over 90% of the Web’s content, including much of the most valuable sources, remains hidden in databases or behind login screens.

  4. The Information Marketplace Lexis Nexus, Frost & Sullivan, Factiva, Gallup,Hoovers, DataMonitor Credible & targeted Highly Organized & Structured But... Expensive Subscription-Dependent Fragmented & Hard to Locate Not centrally searchable Not being used Google, Yahoo, Alta Vista, Ask Jeeves Free & Ubiquitous Broad in Scope and Target But... Often irrelevant and chaotic Time-consuming and disorganized Questionable sources and content Incomplete as they miss the universe of proprietary databases Lexis Nexus, Frost & Sullivan, Factiva, Gallup,Hoovers, DataMonitor Credible & targeted Highly Organized & Structured But... Expensive Subscription-Dependent Fragmented & Hard to Locate Not centrally searchable Not being used

  5. Product Features Premium Content from reliable sources: Frost & Sullivan Frost & Sullivan, Gallup, DataMonitor, NetContent, BNET/CNET, Choicepoint, PriceWaterhouseCoopers, BitPipe, Mintel. Meta Search, Business Web and results from Deep Web databases. Next-generation search features for speed and efficiency such as results-clustering, blended Federated-Indexed results, concept searching.

  6. Offers • Find.com also offers: • Directory –lists of useful business sites by topic and category. • News –related news to search queries, plus a multimedia News Portal. • Profiles –Data about companies, products, market segments and people – demographics, credit reports, SEC data, advertising. • Portal development with promotional partners:Products, Services, Books, Yellow Pages, Jobs • In development:

  7. Market Size Market Research $16 billion Professional Business Publishing Market in 2004 Search Advertising $5 billion market by 2007 Search Use40 billion searches per year 70 billion pages viewed Online Content $50 billion Online Paid Content market in 2004 4. Forrester. 2.Simba 1. Pew 3. Outsell

  8. Competition Google Yahoo MSN Ask Jeeves Lycos LookSmart GuruNet BitPipe HighBeam Business.com ThomasRegister TechTarget CompletePlanet Lexis/Nexis Alacra Bloomberg MarketResearch MindBranch Dialog Factiva Vivisimo Fast BrightPlanet Find.com offers all four.

  9. Go To Market Strategy AUDIENCE Deploy on Find/SVP portals: Kimberley Clark, GE, Novellus, Armstrong, Cabot, Alticor. Deploy on Enterprise applications: Intellibank, Ego 7 (Dept. of Transport) Deploy Search Box and toolbar on partner sites: BSP, oneFN, BoardCentral. Marketing via CFO/CMO magazines, IBD, FT, BusinessWeek, Intagio. CONTENTStrike major content alliance, e.g. Thomson, D&B, Reuters Add key portal partners, e.g. Amazon books, Monster jobs TECHNOLOGY Extend Business Web into Deep Web, promote in rankings Expand Concept Search profile as differentiator CONTENTStrike major content alliance, e.g. Thomson, D&B, Reuters Add key portal partners, e.g. Amazon books, Monster jobs

  10. Business Model & Revenue Content Share of research document sales 25-50% Advertising Empire Media FindWhat 7Search Interchange Industry Brains Search123 Ask Jeeves Google Overture Sponsorship Title sponsorship of site and sections (e.g. Yellow Pages, Jobs)

  11. Financial Projections 2004 2005 2006 2007 2008 Page Views per month 500 1,000 5,000 10,000 20,000 Total revenue 45 71 140 280 560

  12. Milestones to Success 1,000,000 page views 500,000 page views expected Full Marketing campaign 04/05 Full Release of Site Initial Marketing campaign 11/04 12/04 100,000 unique users 10/04 11/04 Beta site launched First Press coverage Major Distribution Alliance 10/04 08/04 Add Commercial Portal: Jobs, Services, Products, Yellow Pages 09/04 06/04 $5 Million investment form “A” round Strategic Content Partner: D&B, Thomson, Accoona 07/04 05/04 Add News Portal 04/04 First Content Partners signed Seed funding from partners

  13. Management Chris Travers, CEO: Reuters, Cablevision, FutureTV, Empire Media Joaquin Delgado, CTO: TripleHop Chief Technology Architect Peter Stone, CFO: Find/SVP, Seabury Group, Mercury Capital Andrew Braginsky,Ph.D., MCSD, VP Technology: Volt, Incremax Vidar Brekke, Director of Business Development: JP Morgan, Broadserve Marisol Pozo, Creative Director: 24/7 Media, LTV Networks, Bluetime Media

  14. Summary • A service from three experienced partners with proven track records • Offering revolutionary technology with advanced features to provide users quicker and better results • Reconnecting business users to credible sources of business information • Brings together three successful business models with clear demand Web search, premium content and Search advertising • Raising a $5 million Series “A” round to accelerate growth

  15. Recent news about Find.com Press • "In line with the trend toward specialization.“- Reprise Media analyst • "Business researchers will be very pleased.“ • -Web Search Guide • Find.Com may have built a better mousetrap by combining several successful techniques into one technology."- ISEDB report • “If it’s strictly a business question, I’d turn to Find.com before I even thought about another meta search engine.” • - Marydee Ojala in ONLINE magazine

  16. New Front-end design

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