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Google 101: Stop Searching and Start FINDING

Google 101: Stop Searching and Start FINDING. a presentation by Patrick Douglas Crispen. The Biggest Mistake. Typing URLs in the wrong box. Hurricane Katrina Katrina Games cheat New orleans Filler+gif Top 100 baby names yahoo. cnn google ebay Playstation game cheats

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Google 101: Stop Searching and Start FINDING

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  1. Google 101:Stop Searching and Start FINDING a presentation byPatrick Douglas Crispen

  2. The Biggest Mistake Typing URLs in the wrong box

  3. Hurricane Katrina Katrina Games cheat New orleans Filler+gif Top 100 baby names yahoo cnn google ebay Playstation game cheats Free radio stations Paris Hilton Mapquest poetry Top 15 search terms – August 31, 2005 -- Courtesy WordTracker.com

  4. Hurricane Katrina Katrina Games cheat New orleans Filler+gif Top 100 baby names yahoo cnn google ebay Playstation game cheats Free radio stations Paris Hilton Mapquest poetry What most people notice -- Courtesy WordTracker.com

  5. Hurricane Katrina Katrina Games cheat New orleans Filler+gif Top 100 baby names yahoo cnn google ebay Playstation game cheats Free radio stations Paris Hilton Mapquest poetry What *I* Notice -- Courtesy WordTracker.com

  6. wordtracker.com • You can see a list of today’s top search terms at wordtracker.com • More people are typing addresses as search terms than even before.

  7. The Second Biggest Mistake Using the wrong tool at the wrong time

  8. Three questions • Where would you find the telephone number or address of the Bama Six theatre? • Where you would find the definition of the word “pestilence?” • Where would you find the name of the war that the Treaty of Westphalia ended?

  9. What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?

  10. YAHOO ISN’T ONLYA SEARCH ENGINE! ... It’s also a directory.

  11. Directories • Usually human-compiled guides to the web • Sites are organized by category

  12. What directories are good for • “What is the Web page address for _________ company? • “Who makes product ____________?”) • “Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?” • In other words, directories are GREAT for “telephone book” searches.

  13. What directories AREN’T good for • Directories are horrible for “encyclopedia” or “dictionary” searches. • The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim.)

  14. The three parts of a search engine: the spider • A spider (also called a "crawler" or a "bot") that searches the web for web pages that want to be found in search engines.

  15. The three parts of a search engine: the index • A huge list of the web pages found by the spiders (sometimes called a "catalog").

  16. The three parts of a search engine: the front end • The page that you see when you go to the site to perform a search. -- Courtesy searchenginewatch.com

  17. Directories v Search Engines • Directories are human-compiled and have a small number of pages in their databases (usually in the low millions) • Search engines are machine-compiled and have a HUGE number of pages in their databases (usually in the billions)

  18. The Third Biggest Mistake Not knowing how to use directories or search engines to actually FIND stuff

  19. Search engine rule #1 Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!

  20. Search engine rule #2 Use quotes to search for phrases. “patrick crispen”

  21. Search engine rule #3 Use the + sign to require a certain word in all results. “patrick crispen” +tourbus

  22. Search engine rule #4 Use the - sign to exclude certain words from the results. “patrick crispen” -tourbus

  23. Search engine rule #5 Combine symbols as often as possible (see rule #1). ”patrick crispen” –tourbus +pepperdine

  24. The five rules • Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage! • Use quotes to search for phrases. • Use the + sign to require. • Use the - sign to exclude. • Combine symbols as often as possible (see rule #1).

  25. Google 101:Stop Searching and Start FINDING a presentation byPatrick Douglas Crispen

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