1 / 9

video

Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU, specifically? In other words, you (or your parents for you) ARE the potential customer. video. The Marketing Concept.

jasia
Download Presentation

video

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU, specifically? • In other words, you (or your parents for you) ARE the potential customer.

  2. video

  3. The Marketing Concept • The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business. • Main focus: the CUSTOMER.

  4. CRM • Customer Relationship Management

  5. CRM • Customer Relationship Management: • An aspect of marketing that combines customer info, customer service, and marketing communications

  6. Customer Relations Management The target market must be: • 1. defined(database: who has bought before/computer tech: social networking) • 2. anticipated(buying patterns and trends/demographics) (new products?) • 3. satisfied(contact/surveys/ratings) to achieve company goals

  7. Markets and IDing the Markets • A market- all people who share similar needs and wants and who have the ability to purchase a given product.

  8. Categories of Markets • 1. consumer • 2. organizational(B2B)

  9. Activity: • Define the target markets to the best of your ability • Got this far!!!!

More Related