1 / 14

Ride Hard ProShop “You Go Girl!”

Ride Hard ProShop “You Go Girl!”. Melanie McDonough CTO Shaylee Thar CFO Bianca Zuniga CEO. Ride Hard ProShop. How it all started . Met at the Barstow-Las Vegas race Discovered need for excellent bikes for female riders Integrated our degrees and knowledge to build company.

jason
Download Presentation

Ride Hard ProShop “You Go Girl!”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ride Hard ProShop“You Go Girl!” Melanie McDonough CTO ShayleeThar CFO Bianca Zuniga CEO

  2. Ride Hard ProShop How it all started • Met at the Barstow-Las Vegas race • Discovered need for excellent bikes for female riders • Integrated our degrees and knowledge to build company

  3. Ride Hard ProShop Business Specifics • Mission: To provide high quality custom bikes • Expanded to providing apparel, accessories, and parts • Click and Mortor business

  4. Ride Hard ProShop Business Specifics Con’t • In store products and services • Standard and custom designed bikes • (ie) DirtBlazer 750; RaceMaster 500; and RocketPower900 • High quality parts • Riding gear and accessories • Repair/maintenance services

  5. Ride Hard ProShop Business Specifics Con’t • Online products and services • Parts, apparel, accessories, view dirt bikes • “Meet Your Match” survey • “Design Your Dream Bike” • Schedule maintenance appointments • View competition photos and videos

  6. Ride Hard ProShop Marketing Strategies • Use both online and traditional • Online: Facebook, twitter, and company website • Traditional: company catalog, print ads, and PR

  7. Ride Hard ProShop E-Commerce • Two revenue models • Advertising Revenue Model • Suppliers purchase ad space • Sales Revenue Model • Selling parts, accessories, and apparel online • Next day shipping

  8. Ride Hard ProShop Customer Intimacy • Ride Hard ProShop runs a CRM • More personal, helps maintain good customer relationships • Better for small businesses like ours

  9. Ride Hard ProShop Customer Intimacy con’t • Chose Sugar Ultimate Package • Able to store and organize information easily • Mobile accessibility • Comes in 22 different languages • Optional back up, prevents loss of info • Optional cloud deployment

  10. Ride Hard ProShop Customer Intimacy con’t • Ride Hard ProShop with Sugar CRM plans • To strengthen and maintain good customer relationships • Store customer information in system • Retrieve information to predict needs or interests

  11. Ride Hard ProShop Company Website • Completed SDLC process

  12. Ride Hard ProShop Company Website • Website features • “Meet Your Match” survey • “Design You Dream Bike” • View and purchase accessories, apparel, parts • Schedule appointment • View competition photos and videos • Facebook and twitter integration

  13. Ride Hard ProShop Web 2.0 technologies • Incorporate four technologies • Dingbee (create and schedule general events) • Edistorm (brainstorming interface) • Your AM (schedule and organize appointments) • Atendy (create, schedule, manage company events) • (ie) company picnics, customer appreciation dinners etc.

  14. Ride Hard ProShop References (1988). Barstow and vegas sign. (1988). [Web Photo]. Retrieved from http://www.google.com/imgres (2011). Haze dirt bike pants purple. (2011). [Web Photo]. Retrieved from http://www.myracenumber.com/Answer-2012-Haze-Dirt-Bike-Pants-Purple-p/T450784 (2012). Barstow to lasvegas map. (2012). [Web Graphic]. Retrieved from https://maps.google.com/maps (2012). Sugarcrm. (2012). [Web Graphic]. Retrieved from http://insightoverflow.com/how-to-install-sugarcrm- community-edition-open-source/ (n.d.). Pink dirt bike. [Web Photo]. Retrieved from http://www.extrememotos.com.au/ "Atendy." HOME. N.p., n.d. Web. 06 Nov. 2012. <https://www.atendy.com/>. "Beginner's Guide: So You Want to Ride a Dirt Bike?" Beginners Guide Dirt Bike Riding, Motocross, Women Riders. N.p., n.d. Web. 19 Sept. 2012. <http://womenridersnow.com/pages/so_you_want_to_ride_a_dirt_bike.aspx>. "Dirt Rider Magazine." Dirt Rider Magazine. N.p., n.d. Web. 19 Sept. 2012. <http://www.dirtrider.com/>. Laudon, K., & Laudon, J. (2006). Management information systems managing the digital firm. (12th ed.). Upper Saddle River, New Jersey: Pearson Education, Inc. "Online Brainstorming and Planning." Edistorm. N.p., n.d. Web. 06 Nov. 2012. <http://www.edistorm.com/>. Sharathr. "SugarCRM - A Brief Overview Pros and Cons | Techyv.com." Techyv.com. N.p., n.d. Web. 30 Oct. 2012. <http://www.techyv.com/blog/sugarcrm-brief-overview>. "Sugar Ultimate CRM." SugarCRM. N.p., n.d. Web. 30 Oct. 2012. <https://store.sugarcrm.com/product/ultimate>. "Yamaha - Motorcycles, Outboards, ATVs, Snowmobiles, Boats, Scooters, WaveRunners, Generators - America's Most Diverse." Yamaha - Motorcycles, Outboards, ATVs, Snowmobiles, Boats, Scooters, WaveRunners, Generators - America's Most Diverse. N.p., n.d. Web. 19 Sept. 2012. <http://yamaha-motor.com/>. "YourAM." : Appointment Manager That Automates Your Business Appointments. N.p., n.d. Web. 06 Nov. 2012. <http://www.getyouram.com/>

More Related