510 likes | 525 Views
Toastmasters Leadership Institute. Club Officer Training Winter 2018-2019. First Impressions. Gina Salcedo, DTM District 31 Director. Attracting Guests to Your Club. Christine Lewis Program Quality Director. Your Club is Looking GOOD!. Special Events.
E N D
Toastmasters Leadership Institute Club Officer Training Winter 2018-2019
First Impressions Gina Salcedo, DTM District 31 Director
Attracting Guests to Your Club Christine Lewis Program Quality Director
Special Events “What got you here, will not get you there!” Traditional Open Houses are not the only answer to grow your club!
Question & Answer Sessions Q&A sessions provide value to your community by showcasing either individuals who can convey the importance of developing leadership & communication skills Examples Include: Toastmasters Q&A Session Senior Manager “Fireside Chats” Video Content Show & Share
Organizational Collaborations Collaborating with either another local non-profit or community/company event can allow a unique marketing opportunity for your club and serve as a potential club public relations campaign resource Examples Include: Serve as a TEDx speaking coach Be a TEDx speaker Host/Co-Host a local event as a “partner” Join a local podcast as a club TM rep
Networking Toastmasters originally spread by word of mouth and this strategy still holds weight today. Attending or holding local networking events/workshops allows you to speak to your market pool directly, and figure out how you can best serve them through Toastmasters! Examples Include: Success Leadership/Communication Series Workshops Local Speaker Series Events
Summary • You can’t just look the part, • you also have to show the part to attract and obtain new members! Go out there and show the value of your Toastmasters club!
Moments of Truth Dave Burton Logistics Manager
Moments of Truth In a moment, a person forms an impression based on their experience at that particular time. The impressions formed are known as moments of truth. 3
Toastmasters’ Moments of Truth • First impressions • Membership orientation • Fellowship, variety, and communication • Program planning and meeting organization • Membership strength • Achievement recognition 4
Club Continuity Keeping those moments Positive • Succession Planning • New Officer mentoring • Toastmasters Year Transition • Start Now Link to Succession Planning Webinar https://www.youtube.com/watch?v=C5-3rVt3axs 4
Guest to Member Trio Gina Salcedo Christine Lewis
Disclaimer The skit you are about to observe is not a real event. The officers demonstrating the skit are reading from prepared scripts that may not represent their own ideas and thoughts. This is for fun and learning ….
Roles • Narrator/Moderator • Guest Gina Salcedo Anthony Alexander
Starring Your Club Officers • Treasurer • VP Membership • VP Education • President • Secretary • VP Public Relations • Sgt at Arms • Guest
From prospect to guest to member
New Member… What’s next? • Orientation for the New Member • Add them to the club website • Get them involved in club meetings • Offer assistance for getting started online
Keeping Your Members Division I Director Joe Pond
# Members 1 - 19 20 - 39 40+ Not enough members for sustainability A Toastmasters club is most beneficial to its members when operating at charter strength, which means 20 or more active members. Just right – focus on maintaining Club might consider splitting to add more opportunities for all members
Value of retaining members goes beyond the numbers • Membership diversity, enriches all aspects of club programs • Greater depth of leadership and collaboration • New faces, ideas and speeches make the Toastmasters experience more enjoyable and worthwhile for all members.
Club quality is the most important factor to membership retention
Healthy Club Culture • Meetings are organized and productive • Friendly welcoming culture • Club supports member development • Good mix of new and advancing members
Know Your Members • Request updated member profiles once a year • Are members achieving their goals? • Are they fully engaged? • Do they need more growth opportunities?
Check In With Your Members • New members • Members whose attendance has dropped off • Established members -- Weekly -- ASAP -- Every 3 to 6 months & A couple months before renewal time
Pre-break Announcements Gina Salcedo, DTM District Director
Breakout Sessions TLI Leadership Team
Session Leadership Strategies Education Dynamics Community Growth Session Leader Gina Salcedo Christine Lewis Anthony Alexander
Spring Contest TimelinesTable Topics & International February 28 Last day for Club Speech Contests March 1-31 Area Contests April 1–30 Division Contests Division Contest Winners compete at the District Contest during the Spring Conference 1
Webinar Series on District31.org! • Conflict Resolution 3/21 • What the heck is a proxy vote anyway? 4/18 • Posting Video on Social Media 5/9 • Setting Expectations6/13
Triple Crown Award Any unique combination of 3 awards listed below Competent Communicator Level 1 Competent Leader Level 2 Advanced Award Level 3,4 or 5
Grow your Club’s Membership$50 for a club open houseGet your club on Meetup.comDetails atdistrict31.org/resources/open-house-reimbursement/
Earn • Club Coach Recognition • District Officer Credit(Just Added) Club Coaches Wanted!Help rebuild a club with under 12 members
You Deliver, We Deliver!Growth Incentive Aligned with the “Talk Up Toastmasters” Campaign How to earn it: Add at least 5 new members between 2/1/19 and 3/31/19 Win a pizza or bagel party!! delivered your meeting by your Division Director!
Four Points by Sheraton Norwood, 1125 Boston Providence Turnpike, Norwood, MA conference.district31.org
Conference Sponsorship • PLATINUM • GOLD • SILVER • BRONZE • $5,000 • $2,500 • $1,000 • $500 Each Sponsor Level has options for conference marketing, tickets and VIP status for more information go to conference.district31.org/sponsors/
Ride the Treat TrainTraining Incentive How to earn it: Train at least 5 officers in one TLI season **Clubs can win in each season Win something sweet for your entire club!Delivered to your meeting by your Area Director! Be sure to schedule your delivery within 2 weeks of notification of earning the incentive. This Photo by Unknown Author is licensed under CC BY-SA
Q&A Gina Salcedo, DTM District Director