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LGcommunications The mechanics of style Peter Berry Tom Poslett HSAG Design

LGcommunications The mechanics of style Peter Berry Tom Poslett HSAG Design. What are the mechanics of style? logo files visual guidelines editorial guidelines layout standards All aimed at internal and external users of the new style. Logo files

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LGcommunications The mechanics of style Peter Berry Tom Poslett HSAG Design

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  1. LGcommunications The mechanics of style Peter Berry Tom Poslett HSAG Design

  2. What are the mechanics of style? • logo files • visual guidelines • editorial guidelines • layout standards • All aimed at internal and external users of the new style

  3. Logo files • available for all logo variants • available in various formats for print and web use

  4. Visual guidelines • introduction/ownership by Julie Hollings • published as pdf file • printed locally • establishes style ground rules • for use by anyone producing materials on behalf of LGcomms

  5. Editorial guidelines • shortening of LGcommunications • font issues • tone of voice/use of English

  6. Layout standards • sizes and positioning • use of strapline • joint branding

  7. Everything you need to do it in style!

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