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Market access requirements EU Engineering products General overview

Market access requirements EU Engineering products General overview. August 2014. Contents. Overview of Market access requirements Background of EU legislation Drivers for non-legislative requirements How to keep track?. Legislation. Consumer / User Health and Safety. Environment.

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Market access requirements EU Engineering products General overview

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  1. Market access requirements EU Engineering productsGeneral overview August 2014

  2. Contents • Overview of Market access requirements • Background of EU legislation • Driversfornon-legislativerequirements • How to keep track?

  3. Legislation Consumer / User Health and Safety Environment CE Marking/HACCP E.g. Packaging, WEEE, RoHS, Cadmium SA 8000 / OHSAS Certificate Codes of conduct Social / Fair Trade labels ISO 9000 series Certificate EN / IS0 norms ECO Labels IS0 14001 Certificate Social accountability Quality Environment Market driven

  4. Legislation Consumer / User Health and Safety Environment CE Marking/HACCP E.g. Packaging, WEEE, RoHS, Cadmium SA 8000 / OHSAS Certificate Codes of conduct Social / Fair Trade labels ISO 9000 series Certificate EN / IS0 norms ECO Labels IS0 14001 Certificate Social accountability Quality Environment Market driven

  5. Legislation EU legislationonly deals with issues that are relevant for the Europeanconsumer and/or the European environment Focus is on: Safety to the consumer Safety to the environment As a result of: The product which is marketed in the EU • Use • Disposal / waste / recycling The packaging

  6. Market access requirements (EU) Legislation: (EU) Buyer Requirements: Social issues Consumer Health & Safety Environmental Issues Product / packaging Environmental issues Manufacturing Impact abroad e.g. exporting country Direct impact in the EU 6

  7. Legislation For a manufacturer of parts or components the legislation may not be directly relevant However, since the buyer will pass down requirements to his suppliers, indirectly this legislation will be (very) relevant

  8. Producers are part of the supply chain Requirements are passed down in the supply chain EU Importers/ buyers Suppliers of products/ components Suppliers of materials Responsible products on the European market

  9. EU Legislation Most legislation is harmonised on a European level CE REACH RoHS Etc. Most…. but not all Be sure to check specific legislation in your export market!

  10. Legislation Consumer / User Health and Safety Environment CE Marking/HACCP E.g. Packaging, WEEE, RoHS, Cadmium SA 8000 / OHSAS Certificate Codes of conduct Social / Fair Trade labels ISO 9000 series Certificate EN / IS0 norms ECO Labels IS0 14001 Certificate Social accountability Quality Environment Market driven

  11. Marketdrivenrequirements Why do buyers set additional requirements, going beyond EU legislation?

  12. CSR: People, Planet and the Profits Reduced Costs Ability to perform in a demanding market Increased market acceptability Increased Profits

  13. Marketdrivenrequirements Corporate social responsibility is a key driver of buyer requirements

  14. Marketdrivenrequirements But what are the key drivers for Corporate social responsibility (CSR)?

  15. Managing consumer health & safety risks Consumer Health & Safety Hazardous substances Unsafe design Unsafe materials (flammable)

  16. Sometimes to the extreme... source: New Scientist Consumer Health & Safety • Warning: • This product moves when in use • Remove the child before folding

  17. Social Managing social / labour issues Right to union membership Forced labour Minimum wages Non discrimination Equal remuneration Occupational health and safety Working hours Minimum age

  18. Social Reputation management

  19. Environment Managing environmental issues Water use Pollution Waste Dangerous substances Energy use

  20. But CSR is not just about risk management or image….

  21. Economy Managing (natural) resources & reducing operational costs Productivity Agricultural yields Energy costs Raw materials Rare earth metals

  22. Community Community development

  23. Value creation New markets

  24. Value creation Shared value creation

  25. CSR is still on the rise

  26. In fact…… • Many Market [Access] Requirements originate from CSR policies • & • Many requirements can be dealt with through a CSR policy

  27. Legislation Consumer / User Health and Safety Environment CE Marking/HACCP E.g. Packaging, WEEE, RoHS, Cadmium SA 8000 / OHSAS Certificate Codes of conduct Social / Fair Trade labels ISO 9000 series Certificate EN / IS0 norms ECO Labels IS0 14001 Certificate Social accountability Quality Environment Market driven

  28. Company values Governments Legislativecompliance: - Consumerhealth and safety - Environment Black Box NGOs Company policy Public pressure: - Replacedangerouschemicals - Brands: responsibilityfor supplychain • Purchase • requirements: • Social • Product safety • Environmental • Quality Clients - Productsaccording to specs - High quality assurance Consumers Consumer products • Expect: • Safe products • Goodcircumstances

  29. How to keep track? Check for your products and potential export countries! Use the CBI website

  30. Assignment Discuss in groups: Howcanmarketaccessrequirementsinfluenceyour plans to export? Whatdecisionsmaytheyinfluence? Where do they fit in your export marketing plan?

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