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GNSS opportunities in Location Based Services

GNSS opportunities in Location Based Services. Justyna REDELKIEWICZ European GNSS Agency (GSA ) European GNSS Applications in H2020 Prague, 04/02/2014. Mobile applications are getting closer to where you are. Person tracking Supporting blind and disabled persons Locate children and pets.

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GNSS opportunities in Location Based Services

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  1. GNSS opportunities in Location Based Services Justyna REDELKIEWICZ European GNSS Agency (GSA) European GNSS Applications in H2020 Prague, 04/02/2014

  2. Mobile applications are getting closer to where you are • Person tracking • Supporting blind and disabled persons • Locate children and pets • Emergency call • e112 • eCall • Vertical applications • Logistics • Sales force automation • Navigation • find your way to destination on foot, by car etc. • POI search • find closestrestaurant • LBS advertising • Advertise nearby available products and services • Community • Friend finder • Social networking • Games & sports • LBS games • Training assistant

  3. LBS address different user needs

  4. Seamless integration of various location technologies is key in the complex LBS pyramid • Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking,… • Apple App Store, Windows Phone Store, Google Play,… • Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars POSITIONING TECHNOLOGY • Cell ID, GNSS, INS, Wi-Fi, … *Indoor Messaging System

  5. LBS market has seen phenomenal growth… * …however success is not guaranteed in this highly competitive environment! *The penetration represents the percentage of LBS devices in use that are GNSS enabled

  6. Further growth will be additionally stimulated by new GNSS platforms

  7. What will drive the next wave of growth?

  8. Increasing penetration of GNSS in devices • But what about: • Cost of the device • Maps and content in new regions • Privacy and regulations

  9. More intensive use of these devices • But what about: • Indoor positioning • Urban canyons • Accurate geo-enabled content • Improved user experience • Trusted position

  10. More devices per user • But what about: • Power consumption • Trusted positioning • Indoor coverage • Cost of the device

  11. Beyond human markets … • But what about • Integrity, reliability and trust • Service guarantee • Power consumption • Multi-path • Communications

  12. EUGNSS benefits Location Based Services • Better performance in urban canyons due to and increased availability • Robust signalcharacteristicsprovidebetterresistanceagainstmultipathinterference • Social benefits in terms of livessaved due to quickerresponse time and betteraccuracy in emergency caller location (112 emergency number)

  13. Potentialareas of research • Galileo-enabled software applications for consumer devices (smartphones, tablets) • Safety-related applications (e.g. emergencycall) • Ensuring seamless switch outdoor/indoor • Seamless integration of various location technologiesin devices • Network - assisted services for mobile users • Augmented reality applications • Development of performance standards

  14. Thank you! Justyna REDELKIEWICZ Market Development European GNSS Agency (GSA)

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