90 likes | 207 Views
Digital Marketing. BUS 320 The Emerging Science of Clickonomics. BUS 320: Today’s Hellos. Who are you and who needs to know? Your name The most interesting thing that happened to you in the last 24 hours?
E N D
Digital Marketing BUS 320 The Emerging Science of Clickonomics
BUS 320: Today’s Hellos Who are you and who needs to know? Your name The most interesting thing that happened to you in the last 24 hours? Who (or what kind of people) do you need to connect with to get ahead in the career path you would like for yourself? What are those people interested in?
BUS 320: Master Plan WordPress Guru Photos !!
BUS 320: Today’s Plan WordPress Site Launch Your own personal career-focused website The place where your interests and their interests intersect
BUS 320: Pre-Launch Req’s Copyblogger: Are you registered? Register for free e-Books and course at http://www.copyblogger.com/blog/ WordPress: Signing up today Plan, launch and carry on your own personal content marketing campaign using a WordPress web site as the focal point: https://wordpress.com/ LinkedIn & Twitter:Sign up and learn to use them – Sign up by next Thursday
Assignment for Today: About Product: What are you selling? Skills, experience, energy level, personality, other attributes? Price: What do you want in return? Salary, skills, experience, visibility, mentorship, network building, fun? Place: Where & how will you deliver “it” to your customers Location, hours, travel, telecommute/virtual, internship, contract, freelance? Promotion: What are your marketing messages and channels? What are your audiences’ interests, what do they need, where do they hang out?
Launching Your Site http://ithemes.com/tutorial/category/wordpress-101/ Names for your site: URL: ----- . WordPress.com Sitename E.g., SageDigitalMarketing.Wordpress.Com DO IT!
Assignment for Next Thursday “About” page tweaked, proof-read, and targeted One “Post”: On a subject that interests you That demonstrates a positive attribute of yours That could be of interest to your target audience
Assignment for Today: About Product: What are you selling? Skills, experience, energy level, personality, other attributes? Price: What do you want in return? Salary, skills, experience, visibility, mentorship, network building, fun? Place: Where & how will you deliver “it” to your customers Location, hours, travel, telecommute/virtual, internship, contract, freelance? Promotion: What are your marketing messages and channels? What are your audiences’ interests, what do they need, where do they hang out?