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Write down at least ten words that come to mind when you think of the business Primark. Aim to cover ten different let

Write down at least ten words that come to mind when you think of the business Primark. Aim to cover ten different letters in the alphabet. Big Picture – Exam Benefit and Coursework Benefit. Learning Outcomes. Content Know what SWOT analysis is

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Write down at least ten words that come to mind when you think of the business Primark. Aim to cover ten different let

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  1. Write down at least ten words that come to mind when you think of the business Primark. Aim to cover ten different letters in the alphabet

  2. Big Picture – Exam Benefit and Coursework Benefit

  3. Learning Outcomes Content • Know what SWOT analysis is • Apply to Primark, another business and your coursework business You may also • Evaluate the usefulness of SWOT analysis to a business Process By researching a business and identifying their strengths weaknesses, opportunities and threats Benefits This topic will add value to your coursework and also help in your preparation for the summer exam.

  4. Looking back at your list can you now categorise each word into a strength or a weakness. e.g. Affordable = Strength Location = Strength Queues = Weakness

  5. Primark sales – Is this a strength or weakness? Why? Primark on the rack – Is this a strength or weakness? Why?

  6. Internal (Come from within business – they have control over) External (Exist outside the business – they have no control over) Primark????

  7. SWOT Analysis of… Topshop/Topman Apple ASDA Play Ebay Nike ASOS Chanel UGG IKEA – increased challenge for A graders Using the SWOT template provided… Identify the strengths, weaknesses, opportunities and the threats to your chosen business Useful Resources… Company Website BBC News

  8. Business: Strengths Weaknesses Extension Task: How useful is SWOT analysis to a business? Opportunities Threats

  9. ExtensionTask Find a new partner and pair share your business SWOTs. Complete a comparison alley of the two business SWOTs. Anything in common between businesses? What about anything different?

  10. Pair Share Review Pair up with a student who has looked at a different business. Do you agree with their SWOT? Have they understood each aspect of SWOT? Have they missed anything important? A strength? A threat perhaps?

  11. Home Learning 1) Introduction to SWOT and why it is useful to a business 2) Carry out a SWOT analysis of your business coursework idea 3) Write a conclusion which explains if the SWOT shows a need or not for your idea

  12. Review - Learning Outcomes Content • Know what SWOT analysis • Apply to Primark and another business You may also - Evaluate the usefulness of SWOT analysis to a business

  13. SWOT Analysis

  14. SWOT Analysis

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