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Video. Costs to Victims. Emergency room and ICU care Lost work and productivity. Lingering Illnesses. Costs of Recall. Peanut recall may reach $500 million Track down, retrieve, and transport millions of items Kellogg’s alone $75 million. Cost of Lost Sales.
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Costs to Victims • Emergency roomand ICU care • Lost work and productivity • Lingering Illnesses
Costs of Recall • Peanut recall may reach $500 million • Track down, retrieve, and transport millions of items • Kellogg’s alone $75 million
Cost of Lost Sales • Tainted products, related products • Tomato industry lost $100 million • Spinach recall $175 million
Cost of Lost Production • Peanut sales down more than 25% • Fields went fallow • Peanut industry estimates lost sales and production over $1 billion
Cost of Restoring the Brand • Advertising • Public relations • Rebuild relationships with wholesalers, small businesses, Investors
Adding it Up • Over $2 billion dollars, because of a company that processed only 2.5% of annual U.S. crop • None of it covered by insurance • Compensating sickened customers a tiny fraction
My Top Eleven • Improve surveillance • Government Agencies work together • Train, certify, vaccinate food handlers • Stiffen license requirements • Increase food inspections
My Top Eleven • Reform agencies at every level to be more proactive • Legal consequences • Technology to make food more traceable • Promote research • Provide tax breaks • Improve consumer understanding
Prevention is Cost-Effective • Legislation • Regulation • Education
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