Arts Summit: Reflecting on Progress, Envisioning the Future

1. August 2015 ARTS SUMMIT

2. How far have we come? Where are we going?

3. How far have we come? Over the last 18 months • Established governance • Developed 5 year Strategic Plan • Participated as leads in several trans-disciplinary initiatives • Maintained programming 3

4. How far have we come? Over the last 18 months • Hired new staff • Established new independent systems, protocols, and procedures for administration • New community partnerships 4

5. How far have we come? Increase audience through • Redefining partnerships with community media outlets • Redefining relationship with arts audience • Redefining collaboration with community sponsors and partners 5

6. Where are we going? New initiatives • Working with University Communications and other campus partners to increase visibility of the arts, streamline access to arts departments through website, and raise arts engagement across campus • Oversight of arts galleries • Partnership with FPM on campus public art • Facilitating discussions on arts admissions and recruitment • Curricular Management and Support 6

7. Curriculum & Research

8. Curriculum & Research Focus in 2014-15 • Connect on campus • Connect nationally 8

9. Curriculum & Research • A2RU: Alliance for the Arts at Research Universities • University of Michigan ArtsEngine Mellon research project 9

10. Curriculum & Research Identified Needs • Interdisciplinary courses and programs supported by the Arts Institute • A platform for a discussion about admissions and enrollment • Broker opportunities for new interdisciplinary projects 10

11. Curriculum & Research What have we done? • Academic Affairs Committee • Course Subject Listing proposal • Arts Summits 2014 & 2015 11

12. Curriculum & Research Programs • Interdisciplinary Arts Residency Program • Emily Lewis, Program Coordinator • 2010-2015: 165 students, 49 guest artists, over 11,000 event attendance • Call for 2016-17 residencies – SeptemberDeadline for proposals – November 2, 2015 12

13. Curriculum & Research Programs • The Studio – Creative Arts & Design Residential Learning Community • John Hitchcock, Faculty Director Marina Kelly, Program Coordinator • Fourth year in Sellery Hall • 64 freshmen, including incoming First Wave cohort • Fall Studio seminar “Mapping Your Creative Practice” 13

14. Curriculum & Research Programs Communicating Science • Working group • Division of Continuing Studies • School of Veterinary Medicine • School of Medicine and Public Health • Department of Life Sciences Communication • WISCIENCE • Morgridge Institute for Research • 2 fall courses through Division of Continuing Studies 14

15. Curriculum & Research Programs • Arts Awards • Over $85,000 awarded in 2015 to faculty and students • Ad hoc review committee to streamline process • Call for applications – SeptemberDeadline for applications – November 2, 2015 15

16. External Relations

17. External Relations Communication & Outreach Focus Areas • Arts on Campus: Voice of the Arts on Campus arts.wisc.edu • Audience Development • External Relations Resources • Programs & Festivals 17

18. External Relations • Outreach Programs & Festivals • Wisconsin Film Festival | April 14-21, 2016 • Coordinator: Ben Reiser • Madison Early Music Festival | July 9-16, 2016 • Coordinator: Sarah Marty • Interdisciplinary Arts Residency Program (Public) • Coordinator: Emily Lewis • Arts Outreach (Music Ensembles) Transition • Coordinator: School of Music • Shakespeare in Wisconsin 2016 | October 2016 • UW Madison Libraries, Chazen, UW Arts Units, Community 18

19. External Relations • The Voice of the Arts on Campus • arts.wisc.edu – the portal to all things ART at UW-Madison • E-newsletters • Social Media • Collateral- postcards, signage 19

20. External Relations • Audience Development • Strengthening relationships with your audience • Campus Arts Card: Student, Faculty, Staff & Affiliates • Broker partnerships • Promotion • Providing cards to Studio residents & Partners in Giving • Marketing/Promotion • Augmenting your department efforts • Working with Campus & Visitor Relations to provide Gallery Guides, Maintaining Production & Event Calendar, Signage • Arts on Campus Ticketing Partnership • Mallory Murphy | Director of Patron Services • Ben Young | Vilas Box Office Associate • Lisa Spierer | Technical Support • Staci Francis | Administrative & Accounting Support 20

21. External Relations Arts on Campus: Resources Marketing Graphic Design Branding Copywriting Photography Videography Event Planning & Management Social Media Coordination Equipment Rental Venue Coordination Parking & Transportation Advocacy Administrative Support Poster Distribution 21

22. External Relations Arts on Campus Resource Staff Allen Ebert | Arts Resource Coordinator Heather Owens | Audience Development & Communications Specialist Kate Lochner | Digital Marketing Specialist Mallory Murphy | Director of Patron Services TBD | Sr. Graphic Designer Tim Hamilton | Web Developer Aaron Granat | Videographer Aliza Rand | Photographer Natalie Galles | Administrative Assistant (Student) Recent Freelance Artists Carol Shufro | Graphic Design Sierra Lauren Korthof | Graphic Design Taylar Barrington | Graphic Design Elizabeth Wadium| Videographer Clint Thayer (Focal Flame) | Photographer 22

23. How far have we come? Where are we going? 23