The Five Phases of Video Production

1. MIND SPIRIT DESIGN The The Five Phases of Video Production Five Phases of Video Production www.mindspiritdesign.com As a video producer, I’m constantly engaged in five phases of video that take projects from concept through syndication. Believe it or not, all videos – regardless of type, length or size – go through the following stages. 1: Development The first step in our process is to discuss with the client what they want to achieve with their video and figure out how we can build upon their initial thinking. 2: Pre-Production Pre-production is critical to our process. It’s during this time that we prepare everything needed for a successful video shoot. 3: Production The main task of production (AKA “principle photography”) is to capture the project assets – whether that entails animation, filming or design. Production is the moment where all of the time and energy spent preparing culminates into something special. 4: Post-Production The main task of post-production is to finish the project. In this phase we’ll: 5: Marketing & Distribution Once the project has been released, we’ll shift our efforts to implementing the pre-approved marketing and distribution plan to drive viewers to the video.