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Generate Your Business Idea Training: Strategy Development & Marketing Approach

The Generate Your Business Idea (GYB) training package equips potential MSMEs with knowledge & skills to identify and select the most suitable business idea. Developed in 1998 by ILO-SIYB, GYB complements SYB training to help small-scale entrepreneurs generate feasible business ideas. The objective is to enable participants to analyze and select a viable business idea for further development into a business plan during SYB training. The target group includes potential entrepreneurs seeking a feasible business idea, with basic literacy and numeracy skills. This session covers GYB components, history, program objectives, and training delivery methods.

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Generate Your Business Idea Training: Strategy Development & Marketing Approach

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  1. Generate Your Business Idea (GYB) training package

  2. Session objective • At the end of the session participants are able to • describe the objective, target group and components of the GYB training package • develop a strategy to market the GYB package

  3. Contents • What is GYB • History • Programme objectives • Target group • Components of GYB • Training delivery • Contents of the GYB training package

  4. What is GYB? • GYB is a business idea generation package for potential MSMEs • GYB provides knowledge and skills to identify ideas business ideas and to select the most appropriate business idea • GYB enables potential entrepreneurs to find out whether they are right persons to start an own business.

  5. Program history Developed in 1998, by ILO-SIYB Southern and Eastern Africa project to further complement the SYB training package and to assist potential small-scale entrepreneur to generate feasible business ideas.

  6. Program Objectives • The objective of the GYB training intervention is to enable potential entrepreneurs to generate and analyze business ideas and to select a business idea that can be subsequently developed into a business plan during SYB training. • GYB training is very closely linked to SYB training. The GYB training intervention should not be considered a stand-alone exercise because without follow-up SYB training, the GYB training effort is likely to be futile.

  7. Target Group • Potential Entrepreneurs that are eager to start their own business operations but lack a feasible business idea • Ability to read and write • Ability to do the basic calculations • Wilingness to pay for the training

  8. GYB training cycle Monitoring & Evaluation Marketing Selection Customers Follow-up Training Needs Analysis Training

  9. StandardIYB training timetable Standard GYB time table

  10. Thank you

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