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If you maintain a blog, then there is a good chance of you understanding the significance of business blogging in the long run. However, do you know how to optimize your blog content or posts so that your users can easily find them on all major search engines? • Well, not just you, many bloggers fail to understand the importance of SEO and the huge marketing potential it has. As a matter of fact, according to a recent study, almost 60 percent of businesses around the globe maintain blogs. But the sad part is that most of them haven’t been updated in the past year. By providing fresh, relevant content, your users will connect with you in an easier and quicker way. • Here are the top 5 ways to optimize your blog posts for better SEO ranking
Cover your basics The foundation for a good SEO is a better keyword research. It is extremely important for the on-page optimization. There are effective online tools that will offer you affordable SEO servicesby helping you find related keywords for your content that you can consider. Google Adwords Keyword Tool is one such effective tool that will let you find relevant keywords to your blog topic.
Use keywords in a good way Once you have identified what keywords would help your blog post get through the competition, it is now time for you to learn that you need to use those keywords throughout your post. Consider including your keywords in the following places: • Title of your post • Subheadings • Conclusion • Meta descriptions Tip: Do not get into keyword stuffing as it will irritate your readers to follow the post and also you may get penalized by Google. So utilize as needed.
Optimize pictures Whatever pictures/images you want to upload, make sure you include the same related keywords in the file name and write a small brief about the post in the other text field.
Link all your sources When you mention any kind of statistics or other article references, make sure to provide links to all those sources. Not only is it a good blogging etiquette as you would be giving credit to the original source, but you may also receive a link back.
Utilize social media to broaden your reach • Whether you have a small business or a big one, you can use social media to its full potential to create connections with potential and current customers. Also, it makes it easier for you to promote your blog posts and as a result, you may get better web exposure. • By following the aforementioned effective SEO tips by JCasp Technologies, a professional SEO company in UK you can certainly expect higher rankings in Search Engine Result Pages, enhanced web traffic, and better customer conversion rates.
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