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Are you producing great content on your blog but still not getting enough leads? Then it is time to improve your blog's conversion rate and get more sign ups and paying customers. <br><br>Here are 5 tips on how to easily optimize your blog for more conversions. <br><br>Visit my blog: http://roy.roypovarchik.com <br>Follow me on Twitter: @roypovar
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HOW TO MAKE SURE NO ONE CONVERTS FROM YOUR BLOG 5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS Roy Povarchik & Valerie Levin
Roy Povarchik Content Marketing & Growth roy@roypovarchik.com @roypovar
Brand Awareness Getting more leads
2 Ways to get more conversions
100 Visitors 1000 Visitors 10% 10 Emails 100 Emails
Get more conversions out of your current traffic
100 Visitors 100 Visitors 30% 10 Emails 30 Emails
Focus on getting more conversions from your existing visitors
Easier than getting more traffic Lower Customer Acquisition costs Leverage on existing resources Save time & Resources MORE LEADS!
5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS (Free or under 10$ a month)
Go to your blog. Is your design to cluttered and confusing?
You can easily improve conversions by cleaning up your design
Bad examples: My blog!
Bad examples: My blog!
Bad examples: My blog!
Bad examples: Buzzsumo
Bad examples: Mailchimp
Bad examples: Mailchimp
Good examples: Kissmetrics
Good examples: Buffer
Good examples: Buffer
Good examples: Buffer
Good examples: Takipi
Understand what is your primary conversion goal and focus on getting more conversions to it
The quality of your content is the first touch point with your visitors.
If your content isn’t good enough, why would someone want more from you?
Choose the right topic Great first paragraph & sub-headlines High quality images In-depth (detailed) Research pact Make sure it’s useful Emphasize popular posts
Content upgrades are pieces of content that are complimentary to existing content
Checklist version of the post Blog post in PDF Extra information Graphics Link package Audio version of the post Swipe files
Create “content upgrades” only for your top performing content
Top 5 Fiverr gigs - for an email you can get top 20 http://www.buzzblogger.com/best-fiverr-gigs-of-2014/
How to Grow a Blog to 100,000 Visitors in Less than a Year http://okdork.com/2014/02/09/grow-blog-100000-visitors-less-year/?hvid=1ymnEP
After I read about ice cream, i’m more likely to want to eat ice cream. It’s that simple.
I’m more likely to convert if I see a CTA that is related to what i’ve just read.
7 Inspiring Examples of Omni-Channel User Experiences http://blog.hubspot.com/marketing/omni-channel-user-experience-examples
6 Ways to Create Product Descriptions That Destroy Sales https://blog.kissmetrics.com/descriptions-that-destroy-sales/
Choose 6 topic categories Create a resource per category Add related resource per post