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By Larry Chonko, Ph.D. The University of Texas at Arlington

presents. Reputation Management. By Larry Chonko, Ph.D. The University of Texas at Arlington. Reputation Management. CORPORATE REPUTATION Emotional Appeal Products and Services Vision and Leadership Workplace Environment Financial Performance Social Responsibility.

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By Larry Chonko, Ph.D. The University of Texas at Arlington

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  1. presents Reputation Management By Larry Chonko, Ph.D.The University of Texas at Arlington

  2. Reputation Management CORPORATE REPUTATION • Emotional Appeal • Products and Services • Vision and Leadership • Workplace Environment • Financial Performance • Social Responsibility

  3. Reputation Management CORPORATE REPUTATION FINANCIAL PERFORMANCE • Record of profitability • Looks like a low risk investment • Strong prospects for future growth • Tends to outperform its competitors VISION AND LEADERSHIP • Has excellent leadership • Has a clear vision for the future • Recognizes/takes advantage of market opportunities SOCIAL RESPONSIBILITY • Supports good causes • Environmentally responsible • Treats people well CORPORATE REPUTATION EMOTIONAL APPEAL • Good feeling about the company • Admire and respect the company • Trust the company WORKPLACE ENVIRONMENT • Is well-managed • Looks like a good company to work for • Looks like it has good employees PRODUCTS AND SERVICES • Stands behind products/services • Offers high quality products/services • Develops innovative products/services • Offers products/services that are of good value

  4. Reputation Management DEVELOPING A STRONG REPUTATION • Distinctiveness • Focus • Consistency • Identity • Transparency

  5. Reputation Management PERSONAL REPUTATION • How do you manage your reputation?

  6. Reputation Management BEING IN CONTROL • What do students do to put themselves at the mercy of others’ perceptions?

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