2012 Jiveworld: Building Successful Apps and Platforms

1. Building Successful Apps & Platforms The OpenSocial Lessons Jonathan LeBlanc Developer Evangelist (PayPal) jleblanc@paypal.com Twitter: @jcleblanc Github: github.com/jcleblanc

2. The Application is Dead

3. The Draining Application Industry

4. Embedded Experiences are the New Apps User Feed Contextual Events Other Services

5. My Social Background Author of Programming Social Applications Emmy award winner for Outstanding Achievement in Advanced Media Technology Helped build Yahoo’s social platform

6. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

7. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

8. The Beginning +

9. The “We’re Everything” Days

10. The Social Days vs

11. The Current State A Renewed Focus on Businesses and the Enterprise - OpenSocial State of the Union 2012 (Portland, OR)

12. Why OpenSocial? Open source initiatives provide an excellent “get started quickly” technology base. Multiple company base and security hardened over years of development

13. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

14. Heavy Security Model: Caja / Stripping

15. Manual Security Model: Checking Apps

16. How Things Currently Work Enterprise Security Model Iframe + API / SDK Embedded Experiences

17. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

18. Outreach Channels for Growth

19. Data Information Channels and Hooks

20. The Platform for App Gamification

21. Relationships / Gamification Lessons Not all outreach channels can be treated the same way Understanding your users and their behaviors is a key to success

22. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

23. User Authentication / Authorization OAuth 2 OpenID and OpenID Connect Persona

24. User Information Management

25. Personalization

26. Abstraction Lessons Abstract out difficult to implement technologies with SDKs / APIs Focus on several core features of your technology offerings, not the entire stack

27. The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

28. Re-inventing the Wheel “I have a great idea! Let’s just build our own application platform!” - That guy (you know who I’m talking about!)

29. Ignoring Existing Users “If you build it, they will come” - The Management Team

30. Ignoring Usability “We have the most secure platform out there” - The architect who has never built an application

31. Ignoring Your Community “We don’t need to spend resources supporting forums, our developers will help each other out” - The misguided development team

32. It All Comes Together Build your platform / application to scale and change easily Understand your users and their habits Pay attention to outreach!

33. Thank You! Any Questions? http://www.slideshare.net/jcleblanc Jonathan LeBlanc Developer Evangelist (PayPal) jleblanc@paypal.com Twitter: @jcleblanc Github: github.com/jcleblanc