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The Future of Using Money

The audio for this presentation is available at https://archive.org/details/future_of_using_money The lines between online and office commerce have completely blurred into a new age of connected commerce, and mobile technologies have risen to become the central point of that digital revolution. These changes in the mindset behind how we shop have simplified entrepreneurship within the physical space, and have streamlined the digital world to the point where the wallet is a dying necessity. In this session, we will delve into the technology that is driving the new age of commerce, and how new architectural models for buying and selling are becoming the new standard, including: - The specifications behind how bluetooth low energy (BLE) technology is being used to create on-demand popup shops, facilitating commerce between any bluetooth connected devices. - How open identity technology is being used as an instigator of commerce. - Case studies on the ways mobile has changed the traditional ways we shop.

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The Future of Using Money

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  1. The Future of Using Money Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism PayPal North America

  2. Physical Shopping

  3. Bluetooth Low Energy (BLE)

  4. Bluetooth vs. BLE Maintaining the Connection Continuous vs. Intermittent Throughput 0.7–2.1 Mbit/s vs 0.27 Mbit/s Power Consumption 1 mW vs. 0.01-0.5 mW

  5. A Few Technical Specs • Range: ~50 meters • Latency to send data: 3ms • Connections: >2 billion • Channels: 40 (3 advertising / 37 data) • Devices can support both bluetooth and BLE (dual mode), or just one

  6. Uses for BLE Connecting the Internet of Things Things have data, web services want data State Exposure • What temperature it currently is • Your flight is now boarding • A network connection is now available Proximity Detection You have entered a store

  7. A BLE Device Will Connect For… Sending signed data to a previously bonded device Advertising their presence to a device wanting to connect Reconnecting asynchronously due to a local event

  8. How the Technology Works A transparent bridge from device to IP Central Device Peripheral Bridge IP Address Endpoint

  9. A BLE Use Case PayPal Beacon http://paypal.com/beacon

  10. Commerce Identification

  11. Two Facets of Identification Device and personal Device Identity Personal Identity

  12. Digital Commerce

  13. Digital Device Identification

  14. The Challenges of the Model Chargebacks and fraud Copyright owner concerns Tracking buyers

  15. Device Fingerprinting https://panopticlick.eff.org/ Browser characteristic Bits of identifying information 1 in x browsers with same characterists User Agent 12.01 4117.11 Browser Plugin Detail 6.8 111.13 Time Zone 21.6+ 3178409 Screen Size / Color Depth 4.56 23.58 System Fonts 21.6+ 3178409 Cookies Enabled? 0.44 1.35 Limited Supercookie Test 0.98 1.97

  16. Identity for Personalization

  17. Identity as a Mobile Foundation Social Login Systems

  18. Lots and Lots of Fake Data

  19. Two Current Auth Specifications

  20. Moving Identity Forward Using Identity to Remove Login

  21. Identity to Remove Registration

  22. Identity is Mobile Foundation Personalization for User Shortcuts

  23. 23% of customers abandoned carts when asked to register (Forrester) …At five questions, the drop-off rate is 2 percent; at 10 questions, 4 percent, and so on. Only at about question 35 does the correlation end (Kevin Hale, Wufoo)

  24. Optimists consider that up to a 30% of ecommerce sales increase is thanks to cross-selling recommended products fikobservatory Personalized Recommendations

  25. Hardware Prototyping

  26. Hardware Toolbox Arduino Arduino / Raspberry Pi / Leap Motion / etc. Rasperry Pi Leap Motion

  27. Arduino Payments

  28. The Sketch

  29. #include <Bridge.h> #include <Temboo.h> #include "TembooAccount.h" TembooChoreo AcceptPayPalPaymentChoreo; //invoke temboo client AcceptPayPalPaymentChoreo.begin(); //temboo account credentials AcceptPayPalPaymentChoreo.setAccountName( TEMBOO_ACCOUNT); AcceptPayPalPaymentChoreo.setAppKeyName( TEMBOO_APP_KEY_NAME); AcceptPayPalPaymentChoreo.setAppKey( TEMBOO_APP_KEY);

  30. AcceptPayPalPaymentChoreo.addInput("ClientID", "AXrysRDeQOaGFm5UxSgdS7f-b4QTA-nhFmMp"); AcceptPayPalPaymentChoreo.addInput("ClientSecret", "EHMH6gxjTn9zBocpTnFJoulKaNFprCcc9q7eh"); AcceptPayPalPaymentChoreo.addInput("CancelURL", "http://www.jcleblanc.com/cancel"); AcceptPayPalPaymentChoreo.addInput("Currency", "USD"); AcceptPayPalPaymentChoreo.addInput("ReturnURL", "http://www.jcleblanc.com/return"); AcceptPayPalPaymentChoreo.addInput("Total", "5");

  31. //run payment choreo AcceptPayPalPaymentChoreo.setChoreo("/Library/ PayPal/Payments/AcceptPayPalPayment"); //run choreo and print to serial AcceptPayPalPaymentChoreo.run(); while(AcceptPayPalPaymentChoreo.available()){ char c = AcceptPayPalPaymentChoreo.read(); Serial.print(c); } AcceptPayPalPaymentChoreo.close();

  32. The End Result

  33. Leap Motion Auctions

  34. Gesture Controlled Auctions

  35. The Future of Commerce Bluetooth Low Energy Physical Shopping Identity and Personalization Digital Shopping Hardware Hacks New Shopping Hardware Tech

  36. Thanks! Questions? http://www.slideshare.net/jcleblanc Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism PayPal North America

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