Business Planning for Social Mediums

1. Business Planning for Social Mediums The New Order of Business Link To Your World Using Social Mediums for Business Leverage

2. 7 Steps to Business Planning for Social Networks <ul><li>The medium of Social Networks bring a new dynamic to business </li></ul><ul><li>Aligning business purposes with opportunities created from the medium is a requirement for success </li></ul><ul><li>Social networking mediums cut across all business processes and opportunities for significant impact . </li></ul> 7 Steps to Business Planning for Social Networks <ul><li>The medium of Social Networks bring a new dynamic to business </li></ul><ul><li>Aligning business purposes with opportunities created from the medium is a requirement for success </li></ul><ul><li>Social networking mediums cut across all business processes and opportunities for significant impact . </li></ul>

3. Landscape of Networks

4. 7 Steps to Business Planning for Social Networking Mediums <ul><li>Current Situation </li></ul><ul><li>Problem/Opportunity  Identification </li></ul><ul><li>Possible Solutions and Gains: </li></ul><ul><li>Cost/Benefit Analysis </li></ul><ul><li>Measures of Success </li></ul><ul><li>Implementation Planning: </li></ul><ul><li>Execution and Adjustment Process </li></ul> 7 Steps to Business Planning for Social Networking Mediums <ul><li>Current Situation </li></ul><ul><li>Problem/Opportunity  Identification </li></ul><ul><li>Possible Solutions and Gains: </li></ul><ul><li>Cost/Benefit Analysis </li></ul><ul><li>Measures of Success </li></ul><ul><li>Implementation Planning: </li></ul><ul><li>Execution and Adjustment Process </li></ul>

5. Step 1:    Current Situation Organizational Assessment <ul><li>What is the organizational depth of knowledge concerning the medium of social networks? </li></ul><ul><li>What is the business purpose for using the medium? </li></ul><ul><li>What is the organizations resource capacity for using social networks for business purposes? </li></ul><ul><li>What are the business objectives for using the medium? </li></ul><ul><li>What is the current level of usage of the medium? </li></ul><ul><li>What networks should the organization align itself with? </li></ul><ul><li>What image, message, position and reach does the organization want to achieve? </li></ul> Step 1:    Current Situation Organizational Assessment <ul><li>What is the organizational depth of knowledge concerning the medium of social networks? </li></ul><ul><li>What is the business purpose for using the medium? </li></ul><ul><li>What is the organizations resource capacity for using social networks for business purposes? </li></ul><ul><li>What are the business objectives for using the medium? </li></ul><ul><li>What is the current level of usage of the medium? </li></ul><ul><li>What networks should the organization align itself with? </li></ul><ul><li>What image, message, position and reach does the organization want to achieve? </li></ul>

6. Step 2:    Problem/Opportunity Identification <ul><li>What organizational constraints need to be overcome? </li></ul><ul><li>What value can be brought to operational processes? </li></ul><ul><li>  What value can be brought to customers? </li></ul><ul><li>  What value can be brought to your suppliers? </li></ul><ul><li>  What value can be brought to your employees? </li></ul><ul><li>  What value can be leveraged with the media? </li></ul><ul><li>  What value can be achieved financially? </li></ul> Step 2:    Problem/Opportunity Identification <ul><li>What organizational constraints need to be overcome? </li></ul><ul><li>What value can be brought to operational processes? </li></ul><ul><li>  What value can be brought to customers? </li></ul><ul><li>  What value can be brought to your suppliers? </li></ul><ul><li>  What value can be brought to your employees? </li></ul><ul><li>  What value can be leveraged with the media? </li></ul><ul><li>  What value can be achieved financially? </li></ul>

7. Step 3: Possible Solutions and Gains: The How and Why <ul><li>What methods need to be applied to overcome constraints? </li></ul><ul><li>What are the priority solutions that need to be delivered by constituency? </li></ul><ul><li>What resources will be needed to deliver solutions? </li></ul><ul><li>What will be the educational requirements of the proposed solutions? </li></ul><ul><li>What mediums will be used to deliver the solutions? </li></ul><ul><li>What are the primary purposes of each solution? </li></ul><ul><li>What will be th measures of gain for each proposed solution? </li></ul> Step 3: Possible Solutions and Gains: The How and Why <ul><li>What methods need to be applied to overcome constraints? </li></ul><ul><li>What are the priority solutions that need to be delivered by constituency? </li></ul><ul><li>What resources will be needed to deliver solutions? </li></ul><ul><li>What will be the educational requirements of the proposed solutions? </li></ul><ul><li>What mediums will be used to deliver the solutions? </li></ul><ul><li>What are the primary purposes of each solution? </li></ul><ul><li>What will be th measures of gain for each proposed solution? </li></ul>

8. Step 4:    Cost/Benefit Analysis <ul><li>What are the cost for implementing the solutions? </li></ul><ul><li>What are the time factors for the proposed solutions? </li></ul><ul><li>What are the desired impacts of the solutions? </li></ul><ul><li>What are the cost of additional resources for the proposed solutions? </li></ul><ul><li>What are the cost for using or acquiring the mediums for the solutions? </li></ul><ul><li>What are the measurable benefits of the proposed solutions? </li></ul><ul><li>What are the hidden cost and benefits of the proposed solutions? </li></ul> Step 4:    Cost/Benefit Analysis <ul><li>What are the cost for implementing the solutions? </li></ul><ul><li>What are the time factors for the proposed solutions? </li></ul><ul><li>What are the desired impacts of the solutions? </li></ul><ul><li>What are the cost of additional resources for the proposed solutions? </li></ul><ul><li>What are the cost for using or acquiring the mediums for the solutions? </li></ul><ul><li>What are the measurable benefits of the proposed solutions? </li></ul><ul><li>What are the hidden cost and benefits of the proposed solutions? </li></ul>

9. Step 5:    Measures of Success <ul><li>What needs to be measured to validate success of each solution? </li></ul><ul><li>What methods will be used to measure success? </li></ul><ul><li>What frequency should measures be taken and analyzed? </li></ul><ul><li>What measures will be communicated and to whom? </li></ul><ul><li>What measurement processes and tools need to be implemented? </li></ul><ul><li>What are the benefits to measuring what and communicating the results to whom? </li></ul><ul><li>What methods will be used to communicate measures? </li></ul> Step 5:    Measures of Success <ul><li>What needs to be measured to validate success of each solution? </li></ul><ul><li>What methods will be used to measure success? </li></ul><ul><li>What frequency should measures be taken and analyzed? </li></ul><ul><li>What measures will be communicated and to whom? </li></ul><ul><li>What measurement processes and tools need to be implemented? </li></ul><ul><li>What are the benefits to measuring what and communicating the results to whom? </li></ul><ul><li>What methods will be used to communicate measures? </li></ul>

10. . Step 6:Implementation Planning Organizing 1 -5 <ul><li>What is the roadmap for implementing the solutions? </li></ul><ul><li>Who will be leading the implementation? </li></ul><ul><li>How will the plan be communicated and to whom and when? </li></ul><ul><li>When does implementation begin and become SOP? </li></ul><ul><li>What feedback loops will be required for implementation? </li></ul><ul><li>Who will be the internal resource team? </li></ul><ul><li>What external resources will be required for implementation? </li></ul>

11. . Step 7: Execution and Adjustment Process: PDCA <ul><li>What would constitute an adjustment to the plan? </li></ul><ul><li>What will be the cycles of adjustments? </li></ul><ul><li>How will adjustments be made? </li></ul><ul><li>What are the indicators that suggest an adjustment should be made? </li></ul><ul><li>Who will be responsible for making adjustments? </li></ul><ul><li>What possible adjustments can be foreseen? </li></ul><ul><li>How often should the seven steps be recycled? </li></ul>

12. . 7 Steps to Business Planning for Social Networking Mediums <ul><li>Current Situation </li></ul><ul><li>Problem/Opportunity  Identification </li></ul><ul><li>Possible Solutions and Gains: </li></ul><ul><li>Cost/Benefit Analysis </li></ul><ul><li>Measures of Success </li></ul><ul><li>Implementation Planning: </li></ul><ul><li>Execution and Adjustment Process </li></ul>

13. . Monetizing Social Networks

14. . The Relationship Economy <ul><li>The Social Web is the New Order of Business </li></ul><ul><li>The Social Web fuels The Relationship Economy </li></ul><ul><li>Business is about exchanging value for the creation of wealth </li></ul>

15. . Link To Your World <ul><li>“ Finding Answers Through the Process of Discovery in a Connected World” </li></ul>