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Crossing the Social chasm

Presentation about 'Crossing the Social chasm'

jderagon
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Crossing the Social chasm

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  1. Old Business Model Beleifs New Business Model Beliefs What can we sell customers? What does the customer need to get done and how can we help? Crossing the Social Chasm How can we make money from customers? Can we help our customers customer? Can we get more productivity from our employees? What can we do to help our people? Price matters more than relationships What kind of relationship do people want with us? Follow the crowd What value do people want from our products? Leverage technology to control cost How can we lead a crowd? We need cost/benefit analysis on everything we do Technology is the means for communicating, not the ends Social media are all about marketing All our media ought to be social Do a lot in less time and think later Think a lot and doing more with less Re-Think Your Beliefs Created By Jay Deragon

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