1 / 17

3 00. Learn, Adapt & Piv ot

3 00. Learn, Adapt & Piv ot. The Chameleon effect… Nikos Palavitsinis , Agro-Know. 301. Reviewing our Interview Results. Report on your interview results so far 10’ for each team to briefly report on their findings

jean
Download Presentation

3 00. Learn, Adapt & Piv ot

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 300. Learn, Adapt & Pivot The Chameleon effect… Nikos Palavitsinis, Agro-Know

  2. 301. Reviewing our Interview Results • Report on your interview results so far • 10’ for each team to briefly report on their findings • Practical problems? How were your interviewees? Document their characteristics

  3. 302. Report of Interview Results • We put the LC on the wall again • Product Risk • What are you solving? • Market Risk • Existing Alternatives • Customer Risk • Is this a viable customer segment?

  4. 303. How Interviews Affect our LC • This is the time to put the new input on the canvas • Any other insights? • Channels? • Pricing? • Other details we need to put up there?

  5. 304. Learning & Adapting Problems • Let’s look at our problems… • Are they still valid? Do we need to add new ones? Through away old ones? • Other techniques that can help us identify problems?

  6. 305. Identifying Alternatives • Which are the alternatives that we have identified? Can we built upon them? • Can we identify new alternatives that we can investigate during the next interviews? • Can the alternatives lead us to new solutions?

  7. 306. Adapting the Lean Canvas • Each team gets 5’ to navigate us through the new version of their Lean Canvas • This will allow us to get an overall view on the problems and customers each one of us faces

  8. 307. It’s Time to Solve the Problems • How are we going to solve the problems? • Can we refine what we have there already? • Are the initial hypotheses in this part still valid?

  9. 308. Identify Your Solutions • Each team gets 10’ to refine the three solutions for the top three problems • One solution may as well tackle more than one problems

  10. Customer Archetypes • Get to know your customers • How old they are? • Where do they live? • What job do they want get done?

  11. Who: Name • The customer archetype is essentially a person. So give that person a name, i.e. Bob. Use the face to give him/her hair, glasses, etc. Illustrate who this person is. From now on we’ll refer to the customer not as an archetype but simply as “Bob”. Who is Bob, what does he do, how can we get to know him better?

  12. Demographics • Role/Job: What does Bob do for a living? • Education: How much education has Bob received, i.e. high school, university, graduate school? • Marital Status/Family: Is Bob married, single, dating? • Living/Location: Where does Bob live? What part of the city • Hobbies/Interests: What hobbies or interests does Bob have? How does he like to spend his free time and his discretionary income? • Communication Channels: How does Bob get news? What kind of newspapers or magazines does he read? • Budget: How much money does Bob make? Where does he spend his money, i.e. budget breakdown?

  13. Motivations/Behaviors • The goal here is delve into the mindset of the customer. What are Bob’s primary motivators to action? For example, if he is a family man, providing for and protecting his family is a strong motivator. If he is career-oriented, it could be advancement in the company or gaining more sector-notoriety. • Following, how does Bob express these motivators in his behavior? For example, as a family man, does he have a security system at home and drive a Volvo?

  14. A day in the life • How does Bob spend his day, weekdays and weekends? Think it through in regards to his morning, noon, afternoon, and evening. Where is he? How does he get around? What is he doing? • Identify what part of Bob’s day your product/service can be used. For example, if you are making a new mobile game, what are the empty moments of Bob’s day when he needs a 5 min. break to relax his mind. • Identify what part of Bob’s day you can potentially reach Bob to tell him about your product or service. For example, if he takes the bus to work every day, advertising inside the bus could be a good channel.

  15. 309. Takeaways & Assignments • Let’s spend some time to reflect on our work today • How did our LCs change? • Do we have a different outlook on our initial hypotheses?

  16. 309. Takeaways & Assignments • Refine your canvas some more… • Prepare new interview forms and reach out to new interviewees! • Conduct new interviews and prepare your input for the next time…

  17. Questions?

More Related