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U.S. Network Focus and Support United Way Worldwide

Explore the Revenue Performance Index for assessing community support, revenue growth, and engagement strategies across United Ways. Discover practical tools and examples to optimize campaign success and staff training. Join the discussion on challenges, opportunities, and global support needs.

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U.S. Network Focus and Support United Way Worldwide

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  1. U.S. Network Focus and SupportUnited Way Worldwide United Ways of Pennsylvania June 22, 2017 Mary B. Sellers | @mbsellersU.S. President, United Way Worldwide

  2. Evaluating U.S. Revenue Performance and Potential Creating a Revenue Performance Index: • Campaign: Best, most consistent indicator of community support across markets • Growth: Indicates effective resource development practices • Market Penetration: Indicates relevance • Time: Indicates consistency and takes into account economic variations

  3. Revenue Growth and Changes in Per Capita Giving Top 20 and Bottom 20 United Ways in the Revenue Performance Index

  4. Network Engagement POV: Baseline of Performance

  5. Business Model Guided Toolboxonline.unitedway.org/bizmodel

  6. Examples of Revenue Performance Supports • Mid-campaign review • Staff campaign training • Volunteer / Board / Loaned Executive training • Onboarding for CEO / key staff members • Establishing / energizing Campaign and Tocqueville Cabinets • Account prioritization • Cross-market corporate relationship management • Product development

  7. Discussion & Sharing Activity • What are the top 2-3 challenges facing your United Way and our network? • What are the top 2-3 opportunities for your United Way and our network? • How can United Way Worldwide best support you in these areas?

  8. Thank you

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