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Chapter 20. Presenting Insights and Findings: Written and Oral Reports. Learning Objectives. Understand . . . That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality.
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Chapter 20 Presenting Insights and Findings: Written and Oral Reports
Learning Objectives Understand . . . • That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality. • The contents, types, lengths, and technical specifications of research reports. • That the writer of a research report should be guided by questions of purpose, readership, circumstances/ limitations, and use.
Learning Objectives Understand . . . • That while some statistical data may be incorporated into the text, most statistics should be placed in tables, charts, or graphs. • That oral presentations of research findings should be developed with concern for organization, visual aids, and delivery in unique communication settings.
PulsePoint: Research Revelation 3 The percent of business executives who think they are doing a good job of anticipating socio-political issues that will affect their company’s performance.
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