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Janet Trotter

Explore how universities leverage tipping points to embrace sustainability, merging green subjects, driving policy development, and engaging academia. Understand the importance of sustainable practices and the business benefits they yield.

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Janet Trotter

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  1. Tipping Points:managing environmental strategies in Universities and Colleges Janet Trotter

  2. Tipping Point: Malcolm Gladwell “The magic moment when ideas, trends, fashions and social behaviour cross a threshold, tip and spread like wild fire.”

  3. Characteristics of classic Tipping Points • Behaviours spread like viruses – contagious • Little causes have big effects • Change happens not gradually but with dramatic effect

  4. Application of tipping point theory to University • Formed by merger • Incorporated ‘green’ subjects • Values debate – environment/ sustainability part of mission • Environment/Sustainability Committee • Policy development (procurement including buildings) • Academic involvement (all students have access)

  5. Achievements • Sustainability Award - 2003 • Annual Report – 2004 • ISO 14001 – 2005 • CETL • Greater alignment of rhetoric and reality

  6. What was the tipping point in our journey? Series of initiatives: e.g. • use of 100% recycled paper • 100% green electricity • PCs purchased with power saving devices • intersite transport • electric vehicles • sorting waste • fair trade and local food sourcing BUT Tipping point was development of new campus

  7. Procurement of buildings

  8. Procurement of buildings

  9. New context • energy costs – bottom line • Power/water outages • greater consciousness of sustainability issues • legislation • business benefits being established

  10. Possible Business Benefits of Sustainable Development ([Prince of Wales Business and Environment Programme)

  11. Conclusion/Issues • Business case not strong in all areas currently – live in a world of trade offs • Need better metrics • HEFCE/LSC will need to change their approach • HE/FC institutions should be leaders – mainly followers currently • Tipping points for change in future is likely to be public pressure, cost and legislation

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