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Tipping Points: managing environmental strategies in Universities and Colleges. Janet Trotter. Tipping Point: Malcolm Gladwell. “The magic moment when ideas, trends, fashions and social behaviour cross a threshold, tip and spread like wild fire.”. Characteristics of classic Tipping Points.
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Tipping Points:managing environmental strategies in Universities and Colleges Janet Trotter
Tipping Point: Malcolm Gladwell “The magic moment when ideas, trends, fashions and social behaviour cross a threshold, tip and spread like wild fire.”
Characteristics of classic Tipping Points • Behaviours spread like viruses – contagious • Little causes have big effects • Change happens not gradually but with dramatic effect
Application of tipping point theory to University • Formed by merger • Incorporated ‘green’ subjects • Values debate – environment/ sustainability part of mission • Environment/Sustainability Committee • Policy development (procurement including buildings) • Academic involvement (all students have access)
Achievements • Sustainability Award - 2003 • Annual Report – 2004 • ISO 14001 – 2005 • CETL • Greater alignment of rhetoric and reality
What was the tipping point in our journey? Series of initiatives: e.g. • use of 100% recycled paper • 100% green electricity • PCs purchased with power saving devices • intersite transport • electric vehicles • sorting waste • fair trade and local food sourcing BUT Tipping point was development of new campus
New context • energy costs – bottom line • Power/water outages • greater consciousness of sustainability issues • legislation • business benefits being established
Possible Business Benefits of Sustainable Development ([Prince of Wales Business and Environment Programme)
Conclusion/Issues • Business case not strong in all areas currently – live in a world of trade offs • Need better metrics • HEFCE/LSC will need to change their approach • HE/FC institutions should be leaders – mainly followers currently • Tipping points for change in future is likely to be public pressure, cost and legislation