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Fighting for a Social Europe Free of Poverty: EAPN Communications Strategy

This presentation discusses the European Anti-Poverty Network's communications strategy and work program for fighting poverty and promoting social inclusion in Europe. It covers the importance of communications, the needs of the network, and the next steps for implementing the strategy.

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Fighting for a Social Europe Free of Poverty: EAPN Communications Strategy

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  1. EAPN: Fighting for a Social Europe Free of Poverty Communications EXCO meeting 20-21 avril 2012 EUROPEAN ANTI-POVERTY NETWORK RÉSEAU EUROPÉEN DES ASSOCIATIONS DE LUTTE CONTRE LA PAUVRETÉ ET L’EXCLUSION SOCIALE

  2. EAPN: Fighting for a Social Europe Free of Poverty Presentation of EAPN’s communications strategy Presentation of first draft work programme on communications Exco subgroup on communications EUROPEAN ANTI-POVERTY NETWORK RÉSEAU EUROPÉEN DES ASSOCIATIONS DE LUTTE CONTRE LA PAUVRETÉ ET L’EXCLUSION SOCIALE

  3. EAPN: Fighting for a Social Europe Free of Poverty Communications strategy and work programme 20 avril 2012 EUROPEAN ANTI-POVERTY NETWORK RÉSEAU EUROPÉEN DES ASSOCIATIONS DE LUTTE CONTRE LA PAUVRETÉ ET L’EXCLUSION SOCIALE

  4. EAPN: Fighting for a Social Europe Free of Poverty Telling Our Story: Communications & EAPN Presentation of the communications strategy by Peter Kelly, EXCO in Tallinn,25 Nov 2011 EUROPEAN ANTI-POVERTY NETWORK RÉSEAU EUROPÉEN DES ASSOCIATIONS DE LUTTE CONTRE LA PAUVRETÉ ET L’EXCLUSION SOCIALE

  5. Developing the EAPN Communication Strategy • What we have done • Why communications matter • What the Networks need • The draft strategy • The next steps

  6. The Communication Working Group • Group established in early 2011 • Members from Austria, Belgium, Estonia, Netherlands, Poland, Spain & UK • Group has met twice and a workshop session at GA in Lisbon • Focused on developing a communications strategy based on the needs of NN, drawing on the expertise of the group

  7. The Need for a Strategic Approach to Communications for EAPN • To deliver on our mission we need an effective and coordinated approach to communications • To support the policy changes we seek • To raise awareness of the experience of the poverty amongst key stakeholders and the public • To support the creation of stronger national networks

  8. Communications Opportunities…missed • The Crisis Conference: A major event, an opportunity to reach a wider audience, but did it have the impact on politicians, policy makers, our partners, other campaigners? • The Eurozone/Debt Crisis: A more consistent approach to communications would allow us to intervene in the debates around the future of the EU

  9. What Our Networks Need • Most NN do not have a clear approach to communications • Most did not have access to a dedicated communications/media officer • Top 3 priorities were for better communication between NN, improved lobbying on positions at EU and National level, better dissemination of European policy information at national level

  10. What Our Networks Need • Most have carried out their own campaigns, have a website, and produce their own publications • Only a minority use social media and most would like support in speaking to the media • There is a good base to build on – networks understand the importance of communication but practice can be improved

  11. Draft Communications Strategy • Communications is about more than tools! • A focus on both internal and external communications • Our goal for internal communications: : Improve the exchange of information and collaboration within EAPN, between all structures and members. • Our goal for external communications: Being heard, understood and supported by as many people as possible, on who we are, what we do, what we want.

  12. Draft Communications Strategy • Key goals on internal communication: • improving dissemination and reporting of members views of key EU & National policy • improving exchanges between members • making better use of current tools to improve exchange between NNs

  13. Draft Communications Strategy • Key goals on external communication: • raising our profile as a campaigner against poverty • raising our profile as an organization working with people experiencing poverty • Improving media coverage at EU and national levels • Making better use of communication tools to improve profile with external audiences

  14. Draft Communications Strategy • Planning and implementation: • key audiences have been defined • main messages have been identified through EAPN strategic plan • core tools are: online activity; media work; events; established activities (briefings, reports, newsletters, magazines, etc) • Action plan and timeline (= WORK PROGRAMME) to be defined following the adopting of work programme for 2012.

  15. Draft Communications Work Programme • Phase 1: definition of Actions / Objectives • Phase 2: gather all actions in specific tasks (that’s where we are!) • Phase 3: assign timeline and responsibility to all tasks

  16. Draft Communications Work Programme – specific tasks INTERNAL COMMUNICATIONS • Methodology • Each group (EXCO, subgroups, taskforces) of EAPN includes a session on ways of working together • Develop the use of ICTs, social media, open-source tools • Evaluation of tools • Fundraising and communication work should work more closely together

  17. Draft Communications Work Programme – specific tasks INTERNAL COMMUNICATIONS • Tools • New resources for the website • Migration, new members’ room, more information on the members’ room, tutorials, google translator bar, inventory of tools, … • Regular update on comms issues to communications contact people • Mapping of expertise • Creation of a forum as interactive tool for exchange • Video recordings of presentations

  18. Draft Communications Work Programme – specific tasks INTERNAL COMMUNICATIONS • Tools • Interactive online platform for training and capacity building • ICT capacity building sessions • Re-shape presentation of members’ pages on EAPN’s website

  19. Draft Communications Work Programme – specific tasks EXTERNAL COMMUNICATIONS • Methodology • Linking advocacy and campaigning • Lobbying tools availability, use and dissemination – evaluation of effectiveness • Key EAPN events recorded/livestreamed • EAPN material available at national events • Highlight importance of dialogue with people exp. Poverty • National networks relaying information on campaigning to their grassroots organisations • Raising EAPN’s visiblity by developing branding activities/tools

  20. Draft Communications Work Programme – specific tasks EXTERNAL COMMUNICATIONS • Methodology • Each member encouraged to have its own media database • Use of style guides targeting media made by members

  21. Draft Communications Work Programme – specific tasks EXTERNAL COMMUNICATIONS • Tools • New resources for the website (video messages from Director, President, people exp. Poverty, mapping of current alliances, mapping of expertise on media relations) • Campaign toolkit • New EAPN brochure and/or other branding tool • Mapping of tools addressing media

  22. EAPN: Fighting for a Social Europe Free of Poverty EXCO Subgroup on Communications 20 avril 2012 EUROPEAN ANTI-POVERTY NETWORK RÉSEAU EUROPÉEN DES ASSOCIATIONS DE LUTTE CONTRE LA PAUVRETÉ ET L’EXCLUSION SOCIALE

  23. EXCO Subgroup on COMMUNICATIONS - AGENDA • 1. Our rapporteur • 2. Tour de table > skills and what networks have been doing on comms • 3. Finalise terms of reference > clarify role of subgroup > briefing note on subgroups • 4. Prioritise actions, starting by what we've been doing • 5. Ways of working together • Methodology • Tools

  24. EXCO Subgroup on COMMUNICATIONS – Terms of Reference • General (all subgroups) • greater participation • Use of expertise • Meet internal and external objectives of EAPN strategic plan • Propose task forces for specific work

  25. EXCO Subgroup on COMMUNICATIONS – Terms of Reference • Specific to Subgroup on Communications • Oversee implementation of the communications strategy • Identification of progresses, weaknesses, obstacles • Evaluation of methodology and tools • Bring up issues at EXCO level and alternative proposals for weaknesses (methodology and tools) • Make sure communications strategy effectively supports strategic plan • Liaise with task force on communications

  26. EXCO Subgroup on COMMUNICATIONS – Actions • Short-term calendar • June 2012 - GA: programme to be confirmed, not sure about a slot on communications but within EXCO > short update on actions and timeline > If a workshop on communications (TBC), could then be on use of ICTs • Sept 2012 - EXCO: finalisation work programme 2012-2014 => subgroup proposes a taskforce according to priorities defined by the work programme • Oct 2012 - Task Force Meeting: last meeting of Comms Task Forceon implementation of work programme

  27. EUROPEAN ANTI-POVERTY NETWORK RÉSEAU EUROPÉEN DE LUTTE CONTRE LA PAUVRETÉ ET L’EXCLUSION SOCIALE SQUARE DE MEEUS, 18 – 1050 BRUSSELS TEL: 0032 2 226 58 50 – FAX: 0032 2 26 58 69 www.eapn.eu - team@eapn.eu

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