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Europe Top Countries Analysis. Top 20 Models in Italy. Source: Associazione Nazionale Ciclo Motociclo Accessori. Source : « L’Officiel » jullet 2011, n° 3791. IT PTW Sales Evolution. Source: ANCMA( Associazione Nazionale Ciclo Motociclo Accessori ).
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Top 20 Models in Italy Source: Associazione Nazionale Ciclo Motociclo Accessori Source : « L’Officiel » jullet 2011, n° 3791
IT PTW Sales Evolution Source: ANCMA(Associazione Nazionale Ciclo Motociclo Accessori ) • Over the years, 126-250cc has lost market share while >250cc is gaining market share. • > 750 cc is also a growing market, even though it is recovering from a great slump in 2009.
Italian Market in 2010 Source: Associazione Nazionale Ciclo Motociclo Accessori (ANCMA) • Total registrations have dropped 22% according to the ANCMA data. • Sales have decreased in all market, but the drop is especially strong for the scooter market : -27,7%.
Top 20 Brands in France in 2010 Source: Magazine “L’Officiel” Juillet 2011, n° 3791 Top 300 models list in France
Motorcycle Sales by Displacement in France Source: ACEM annual report 2009 and motor-net.com Source: magazine “L’Officiel” juillet 2011, n° 3791 • 125cc's market share was growing since 2003, but sales decrease in 2009 and continued to do so in 2010. • The same thing is true of the +125 cc market. • The largest portions of sales concerns PTWs of 125cc or less. • Mopeds represent about 40% of PTW sales in France.
Top 15 Models in France Source: http://moto-net.com
France Top 10 Brands in 2010 Source: moto-net.com
Vehicle Types by Displacement in France Source: http://www.moto-net.com/actualites-motos-2680-Marché-moto-2008-BILAN-MARCHÉ-2008-Une-bonne-annee-2008-pour-le-motocycle-en-France.html • In general, scooter sales increase continually from 2006 to 2008 in all displacements and especially dominant for 125cc to 500cc. • The on road motorcycles is predominant for the category >500cc • For all the displacements, the on road and scooter are the two most important vehicle types.
125cc & >125cc Evolution in France Both categories, 125cc & >125cc are showing the same trend: peak in 2007. No signs of recovery in 2010
France 2010 • PTW -3,9% when compared to 2009 • Moped 12,1% compared to 2009 • Motorcycle +2,5% compared to 2009 • 125cc-7,3% compared to 2009 • >125cc -7,1% compared to 2009 • In 2010, Yamaha is the number one seller for scooters >125cc in France.But, out of the main brands, Kymco experienced the greatest increase in sales yoy ( +166,2%). • The top seller for on-road motorcycles in France is Honda. It is also the brand that show the greatest increase in sales yoy for on-road motorcycles(+751,8%). Source : « l’Officiel » juillet 2011, n° 3791
Top Brands in Spain • Yamaha, Honda, Piaggio, Suzuki and Kymco are the top 5 in the PTW Spanish market again in 2010. • Suzuki, BMW, Sym, Kymco and Ducatiare lost market share when compared to 2009. Source: magazine “L’Officiel” juillet 2011,n°3791
Spain 2010 Source : ACEM • A decrease of 5,2% in sales for 2010 when compared to 2009. • ≤ 50cc PTW decreased by 47.81% in 2009, 22.2% in 2010 reach 34K total volume • > 50cc increased 135K in 2010, 133.7K in 2009 • >125cc decreased by 37.04% in 2009 • Scooter >125cc decreased by 23% in 2009 • Off road decreased by 42.76% in 2009 • ATV decreased by 44% in 2009 • In Spain, multiple regulatory changes generated uncertainty in 2009: the tax according to the CO2 emission, new driving license legislation A2 and new scrapping scheme. • Moped driving license age increased to 15 years old in 2010.
PTW Sales in UK by Displacement Source: http://www.asso-scooter.org/Marche-anglais-decembre-2009-fin-d NOTE: Sales volume is higher in this source than in ACEM • As the other European countries, the motorcycle sales in UK decreased since 2007. • The PTW market in the UK decreased by 13,9% in 2010 according to the ASF. Scooter sales have decreased by 9% whereas the motorcycle sales have decreased by 16% yoy . • The biggest-selling manufacturer in 2010 was Yamaha with 13967 registrations, followed by Honda(13412) and Suzuki (7656). • +50 cc sales have decreased by 14,3% and 50cc sales have decreased by 12,4%. • The UK is the 5th biggest european market for PTW sales.