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Europe Top Countries Analysis

This analysis examines the market trends and sales data for motorcycle models in Italy. It highlights the changes in market share and sales volumes for different displacement categories. The data reveals the top brands and models that are driving the Italian motorcycle market.

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Europe Top Countries Analysis

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  1. Europe Top Countries Analysis

  2. Top 20 Models in Italy Source: Associazione Nazionale Ciclo Motociclo Accessori

  3. IT PTW Sales Evolution Source: ANCMA(Associazione Nazionale Ciclo Motociclo Accessori ) • Over the years, 126-250cc has lost market share while >250cc is gaining market share. • > 750 cc is also a growing market, even though it is recovering from a great slump in 2009.

  4. Italian Market in 2010 Source: Associazione Nazionale Ciclo Motociclo Accessori (ANCMA) • Total registrations have dropped 22% according to the ANCMA data. • Sales have decreased in all market, but the drop is especially strong for the scooter market : -27,7%.

  5. Top 20 Brands in France in 2010 Source: Magazine “L’Officiel” Juillet 2011, n° 3791 Top 300 models list in France

  6. Motorcycle Sales by Displacement in France Source: ACEM annual report 2009 and motor-net.com Source: magazine “L’Officiel” juillet 2011, n° 3791 • 125cc's market share was growing since 2003, but sales decrease in 2009 and continued to do so in 2010. • The same thing is true of the +125 cc market. • The largest portions of sales concerns PTWs of 125cc or less. • Mopeds represent about 40% of PTW sales in France.

  7. Top 5 des ventes- France 2010

  8. Top 15 Models in France Source: http://moto-net.com

  9. France Market Share

  10. Over 125 cc

  11. 125 cc

  12. Sales evolution by brands (+125)

  13. Sales evolution by brand (125)

  14. France Top 10 Brands in 2010 Source: moto-net.com

  15. Vehicle Types by Displacement in France Source: http://www.moto-net.com/actualites-motos-2680-Marché-moto-2008-BILAN-MARCHÉ-2008-Une-bonne-annee-2008-pour-le-motocycle-en-France.html • In general, scooter sales increase continually from 2006 to 2008 in all displacements and especially dominant for 125cc to 500cc. • The on road motorcycles is predominant for the category >500cc • For all the displacements, the on road and scooter are the two most important vehicle types.

  16. 125cc & >125cc Evolution in France Both categories, 125cc & >125cc are showing the same trend: peak in 2007. No signs of recovery in 2010

  17. France 2010 • PTW  -3,9% when compared to 2009 • Moped  12,1% compared to 2009 • Motorcycle +2,5% compared to 2009 • 125cc-7,3% compared to 2009 • >125cc -7,1% compared to 2009 • In 2010, Yamaha is the number one seller for scooters >125cc in France.But, out of the main brands, Kymco experienced the greatest increase in sales yoy ( +166,2%). • The top seller for on-road motrcycles in France is Honda. It is also the brand that show the greatest increase in sales yoy (+751,8%).

  18. Top Brands in Spain • Yamaha, Honda, Piaggio, Suzuki and Kymco are the top 5 in the PTW Spanish market again in 2010. • Kawasaki, Derbi, BMW, Sym, Kymco, HD, Ducati, Samada and Triumph are gaining market share. • The rest brands not listed have < 1% market share each but most of them are gaining market share. Source: magazine “L’Officiel” juillet 2011,n°3791

  19. Spain 2009 • A decrease of 40% in 2009 compared to 2008 (volume=177K), a decrease of 4.7% for 2010 (volume=169K) • ≤ 50cc PTW decreased by 47.81% in 2009, 22.2% in 2010 reach 34K total volume • > 50cc increased 135K in 2010, 133.7K in 2009 • >125cc decreased by 37.04% in 2009 • Scooter >125cc decreased by 23% in 2009 • Off road decreased by 42.76% in 2009 • ATV decreased by 44% in 2009 • In Spain, multiple regulatory changes generated uncertainty in 2009: the tax according to the CO2 emission, new driving license legislation A2 and new scrapping scheme. • Moped driving license age increased to 15 years’ old in 2010.

  20. PTW Sales in UK by Displacement Source: http://www.asso-scooter.org/Marche-anglais-decembre-2009-fin-d NOTE: Sales volume is higher in this source than in ACEM • As the other European countries, the motorcycle sales in UK decreased since 2007. • Five of the best-selling models of the year were small-capacity motorcycles, mopeds and scooters with engines of less than 125cc. • The biggest-selling manufacturer in 2008 was Honda with 20k registrations, followed by Yamaha (17k) and Suzuki (16k).

  21. PTW Sales in UK by Vehicle Type • Both motorcycles and mopeds sales decreased in 2009. • The moped sold in UK is mainly scooter. • For 2008, scooter sales increased +1.1% adventure sport sales increased + 5.7 % touring bike sales increased +8.6% • Consumer needs have moved towards the wider use of motorcycles for practical everyday purposes, as well as fun and freedom.

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