Royal LePage Update

1. Royal LePage Update Canada’s Real Estate Company News about the tools and services available to help you succeed

2. Sales Meeting Agenda March 2018 • New in-person marketing workshop • Upcoming webinar training • Convert more leads within Smart Studio • Register for the National Sales Conference • Leading Edge Magazine • Royal LePage By the Numbers • The Zeigarnik effect • 10th Annual National Garage Sale for Shelter • New website design from ClientClick • Genworth’s summary of first-time homebuyers • Experience the new Red Market eStore • National Referral Directory “The demand for housing in Canada is spurred by three important drivers: Immigration; Baby Boomers leaving family home; peak millennials.” -Phil Soper, President & CEO

3. In-person marketing workshop Convert More Leads to Sales • Convert More Leads to Sales delivers a value-packed workshop. Walk away with these key strategies and the knowhow to apply them to your very next lead: • Streamline your online lead conversion process with a simple five-step strategy • Learn how Smart Studio's Online Lead Conversion Action Plan efficiently helps you deliver value and exceed expectations • Increase conversions of your Facebook ads View the full region-by-region schedule REGISTER TODAY: royallepage.ca/training

4. Webinar training Royal LePage offers a range of training webinars to introduce new concepts and increase your productivity • BombBombvideo email: What we’ve learned watching 6,000 videos – March 8 @ 11 a.m. PT / 2 p.m. ET • Welcome to Royal LePage: An orientation to Royal LePage tools and services – March 14 @11 a.m. PT / 2 p.m. ET • Sales Success: Luxury Marketing featuring the Institute for Luxury Home Marketing – March 21 @ 11 a.m. PT / 2 p.m. ET • Grow your business with Smart Studio: Getting deeper into the CRM and marketing components of your Smart Studio – March 28 @ 11 a.m. PT / 2 p.m. ET • These webinar are provided exclusively to Royal LePage agents and are shared via YouTube, allowing you to watch them from anywhere. Register today: rlpNetwork > Training > Webinar training

5. Convert leads within Smart Studio Smart Studio’s action plans and drip campaigns streamline and systematize lead conversion • Rank your leads as hot, warm and cold and track their progress through your pipeline from 'attempting contact' to a 'won' opportunity. • Track estimated transaction dates, lead sources and referral information. • Promote your leads to active clients with just one click. • Leads accepted through Smart Leads system are automatically applied to the 45 Day Online Lead Conversion Action Plan to maximize conversion potential of online leads. • Learn more. Watch this video. For more information, visit: my.rlpNetwork.com/smartleads 5

6. Royal LePage National Sales ConferenceSeptember 24-26, 2018Halifax Convention CentreHalifax, NS Register now for the National Sales Conference Connect with your colleagues from coast to coast at this not-to-be-missed conference. Come for compelling and informative keynote speakers, in-depth and topical educational sessions, networking events, and a trade fair with the latest real estate products, services and technologies. Visit royallepageevents.ca for details and registration. 6

7. What's inside the newLeading Edge magazine? News and industry insight on all things Royal LePage! • Great articles to provide you with a window into what is going on in the real estate industry and Royal LePage, including: • A message from President and CEO, Phil Soper • Our eye on the future of innovation • The strong wave of Peak Millennial purchasing power • Industry insights from the experts Interested in reading the magazine online? my.rlpNetwork.com/leadingedge

8. Royal LePage By the Numbers Q4 2017 now available • Highlights key facts and statistics that make Royal LePage a leader in Canadian real estate • National and regional versions available: • National • Ontario • Manitoba • Nova Scotia • New Brunswick • Atlantic Canada • Available in PDF, JPG and editable PowerPoint formats Visitmy.rlpNetwork.com/bythenumbersto access the latest version!

9. Zeigarnik effect in real estate The end of a real estate transaction should not be viewed as a completed task. Rather, adopt a mind-set that the task is never completed. Today’s consumers are conditioned to receiving many touch points before and after a transaction. Stay in touch, and stay relevant. Establish a goal such as “I want to have a wonderful and productive life in real estate.” Doing so will put you in constant flow to an ongoing task. The result of a never-ending set of client relationship tasks will feed a perpetual sales pipeline. In psychology, the ZeigarnikEffect* states that people remember uncompleted or interrupted tasks better than completed tasks. Here’s how real estate agents can put that effect to good use with client interactions: Source: Eric Bryn, speaking at Inman Connect New York’s Tech Connect, February 2018.*BlumaZeigarnik was a Soviet psychologist and psychiatrist who observed the effect of interruption on memory processing in 1927.

10. Help local women rebuild their lives Every dollar raised supports women's shelters and violence prevention • 10th Annual National Garage Sale for ShelterSaturday, May 12, 2018 • Join us for our milestone year! Connect with your clients, raise the profile of your business and help women and children who are escaping domestic violence. Office and home sales are welcome to participate! Register today on rlpNetwork > Shelter Or email shelterfoundation@royallepage.ca

11. Learn more: rlpNetwork > Marketing > ClientClick Modernize your site with a new design from ClientClick Contact Jumptools at 1.866.315.0142 or support@jumptools.com • Jumptoolshas launched a new design for ClientClick Agent Elite and Team Website subscribers! Easily switch over to the new design without any impact to your existing content.

12. Genworth: Summary of our First-Time Buyer What our prudent home buyer profile looks like… 3% immigrated to Canada1 746 average credit score1 Average borrower age = 36 years Average household income = $102K 70% bought with spouse/partner1 …and what they purchase Row/Semi Condo Detached Purchase price <300K >300K - <=500K >500K CALGARY TORONTO VANCOUVER NATIONAL Avg. price2 = $408KAvg. income = $115K Avg. GDS3 = 26% Avg. price2 = $518KAvg. income = $122K Avg. GDS3 = 29% Avg. price2 = $461KAvg. income = $111K Avg. GDS3 = 28% Avg. price2 = $325KAvg. income = $102K Avg. GDS3 = 24% 9% 13% 68% 29% 68% 30% 30% 40% 11% 31% 23% 12%

13. Experience the new Red Market eStore... And enjoy $25 off all orders over $400 during the month of March! Visit The Red Market to shop these latest offers • The Red Market’s new online eStore experience lets you shop from your phone or tablet. Better user experience, better layout, faster personalization and easier checkout. • Save over 35% on these items: • Men’s and Ladies wrinkle-free dress shirts • Men’s and Ladies fleece jackets • Plus, extended February savings on open house essentials – up to 20% off rlpNetwork > Marketing > The Red Market eStore

14. National Referral Directory Reserve your ad space in the Royal LePage referral directory • Our publishing partner Teldon is now accepting ad bookings for the print edition of the 2018-2019 Royal LePage National Referral Directory. • For ad size options, pricing and bookings visit:catalog.teldon.com/2019rlpdir • Teldonwill contact those agents who placed ads in last year's edition, to facilitate easy reordering. Deadlineto book ad space is Friday, March 30. Contact Teldon: rlp@teldon.com or 1.888.983.5366 ext 427. 14

15. Thank you • For more information on content presented in this presentation, contact the following Royal LePage Canada departments: • Communications: communications@royallepage.ca • Customer Care: help@royallepage.ca • Marketing: marketing@royallepage.ca • Learning Services: learningservices@royallepage.ca • Royal LePage Shelter Foundation: shelterfoundation@royallepage.ca • Lead Management:leadmanagement@royallepage.ca • The Red Market: redmarket@royallepage.ca 15