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Social Games Market in Russia

Odnoklassniki.ru is the best social gaming network in Russia, with 32 million daily active users. This article discusses the market value, audience, genres, clones, leaders, and future trends in the social gaming industry.

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Social Games Market in Russia

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  1. Social Games Market in Russia Edgars Strods Head of gaming department, Odnoklassniki.ru 11.07.2012

  2. 32 mln daily active users * • Best social gaming network ** • Offices in Riga, Moscow and Sankt-Petersburg About Odnoklassniki.ru • Liveinternet.ru • Appdata.ru

  3. Numbers • Games • Future Content

  4. Numbers– Games - Future NUMBERS

  5. Numbers– Games - Future Market value, millions • 2009 – 30$ • 2010 – 70$ • 2011 – 200$ • 2012E – 340$ • http://www.vedomosti.ru/newspaper/article/2009/11/03/217983 • J’Sons and Partners Consulting • Inside Virtual Goods 2009-2011

  6. Numbers– Games - Future Social network audience,monthly • 2009 – 25 mln • 2010 – 37 mln • 2011 – 54 mln • 2012E – 70 mln • TNS • J’son & Partners Consulting

  7. Numbers– Games - Future Installs * In millions http://www.insocialplay.ru

  8. Numbers– Games - Future Users * Daily active users http://www.appdata.ru

  9. Numbers– Games - Future GAMES

  10. More than 200 developers • Most of them – single title company • 10% developers control 90% market Numbers– Games - Future

  11. Genres • All popular genres already in social networks • Tight competition in all categories • Farms still rules • Era ofgambling Numbers– Games - Future

  12. Clones Numbers– Games - Future • Lack of own ideas • Hopes getting rich fast • Failure to follow the trends

  13. Leaders Numbers– Games - Future • Low competition • Top-20 games earning enormous share • Difficult to compete

  14. Not only local Numbers– Games - Future • Everyone except Zynga • Missed opportunity • Global market

  15. Numbers– Games - Future FUTURE

  16. Competition between social networks • Non-gaming applications • Е-commerce • Evolution of advertising • Mobile expansion Numbers– Games - Future

  17. Quality of games • Consolidation of players • PC-games in social Numbers– Games - Future

  18. Thank you! http://ok.ru/edgarhttp://dev.odnoklassniki.ru 12.07.2012

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