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Name: Latifa Rashed Alkaabi ID: 201010928. Background. Abaya designs invented by Hend Al Mutawa. Nabrman implies white flower in Turkish. The designs symbolize elegance and purity. She successfully opened the boutique on Jumeriah Beach Road in Dubai in 2009.
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Name: Latifa Rashed Alkaabi ID: 201010928
Background • Abaya designs invented by Hend Al Mutawa. • Nabrman implies white flower in Turkish. • The designs symbolize elegance and purity. • She successfully opened the boutique on Jumeriah Beach Road in Dubai in 2009. • She is a talented Emirati Designer and studied at the American University Dubai and majored in Finance. • The Finance helped her strengthened her understanding in business and combined it with her love for Abayas which helped her prosper in the fashion industry. • Her hobbies: writing Arabic poetry and spending time with family and friends. • She uses social medias, website and normal advertisements to market her brand. • She has several employees who help her stitch the Abayas but the designs are originally hers.
Her vision • Her vision is to emphasize the significance of UAE traditions and culture and change peoples views and knowing what an Abaya represents in the Middle Eastern world. • Hend has mentioned that her dream was always to become a successful entrepreneur and by following her passion of design it has helped her success in the business because she is aware of the challenges and how to overcome them.
Fact Sheet WHO: Nabrman Boutique, founded in 2009 and is located on Jumeirah Road, Dubai. WHAT: Nabrman Abaya designs are hosting a autumn-winter fashion show to release their new Abaya designs for the next season. The theme will be based on the ocean and Hend Al Mutawa will integrate international trends such as stud- and pearl-embroidered shoulders and bold new cuts and silhouettes. Also she will introduce the big-holed net material in this collection. WHERE: AtMosphere, 122nd floor BurjKhalifa. WHEN: 24th December 2014 COST: Selective invites WHY: To bring new designs to the Arab world and introduce a collection that will be much classier than her previous spring-summer collection, which was hip. MORE INFORMATION: Website, Twitter : @Nabrman, Facebook page, BB PIN: 275 607FD, Contact: +9714 3944470 , or +97150 3424212, Email : Info@Nabrman.com.
News Release For Immediate Release Date Nov. 24, 2014 Contact information Latifa Rashid Dubai, UAE P.O.BOX 245 201010928@zu.ac.ae NABRMAN AUTUMN-WINTER FASHION SHOW • Nabrman winter fashion show will be held in December 2014, this will be a very unique show because it will introduce new fashion trends that will be integrated with international styles. This collection is inspired by the sea with deep blue Abaya’s and flashy materials joined with pearls, metallic edges and long flowing robes this one will be very a sophisticated collection. New material will also be used in these Abaya’s, which will be demonstrated in the show. In addition, the Abaya designs that were made for Kim Kardashian back in 2012 will be redesigned into the new stylistic trends and will be up for auction. The auction tickets will be sold separately from the entrance tickets for the audiences who want to participate in them. Prizes from different UAE designers will also be given away for some of the participating contestants of the auction.
Nabrman shop was the only one that got a chance to design a customized Abaya for the celebrity actress Kim Kardashian. • Hend was able to design several Abaya’s for Kim to have an idea of how it is to be part of the UAE culture and have a better appreciation and respect for it.
Hend mentioned "I love it when non-Emirati women wear Abaya’s," • she added. "A lot of those whom I have met personally wore it because they have immense respect for our culture." • Her aim is to inspire not only UAE women but as well as Middle Eastern, Westerners and Asians by her modern designs and her integration of culture into fashion.
Feature Release For Immediate Release Date Nov. 24, 2014 Contact information Latifa Rashid Dubai, UAE P.O.BOX 245 201010928@zu.ac.ae CULTURE INTO FASHION • This leading Abaya shop in the UAE was the only one that got a chance to design a customized Abaya for the celebrity actress Kim Kardashian. Hend was able to design several Abaya’s for Kim to have an idea of how it is to be part of the UAE culture and have a better appreciation and respect for it. She mentioned "I love it when non-Emirati women wear Abaya’s," she added. "A lot of those whom I have met personally wore it because they have immense respect for our culture." Moreover, "I love the way she sheincorporats soft designs with an edgy rock ‘n' roll," said Fatima Al Bannar at one of Nabrman summer collection fashion show.
Pitch release Ms. Asmae Rashid Features Editor Khaleej Times 2nd Street, Dubai Dear Asmae: 24th December 2014 Nabrman House will make history. With a fashion show that will be hosted at AtMosphere on the 122nd floor of Burj Khalifa, this will be the highest fashion show in the world. The invitations will be given to only some special guests who will be Emirati and only a little press will be allowed to enter this elite show. The guests will have the experience of witnessing the models pass by their tables showing off the new autumn-winter collection of designer Hend Al Mutawa.Nabrma owner; Hend Al Mutawa will also be at the show accompanying her models and wearing a unique Abaya which is in the limited edition section and which she has personally designed and stitched. Hend will be available for an interview to discuss her collection and her inspiration for theseparticular designs on the day on the show or on the 23rd of December. I will be in touch soon to discuss a possible time for the interview if you are interested. Lookingforward to speaking with you.
Podcast Hello and welcome to this week’s edition of Fashion Podcast UAE…Your weekly dose of fashion news, inspiration and updates, with your host Loli Mazrooqi. Download the latest episode every Thursday on iTunes. Coming up we will be taking u through the exclusive private invitation of the Nabrman Burj Khalifa Fashion Show as well as revealing an interview with handbag designer Aysha Al Nuaimi. Starting off Hend Al Mutawa the Abaya designer and owner of Nabrman House has hosted the highest fashion show in the world. Hoste at AtMosphere on the 122nd floor of Burj Khalifa Nabrman showed off its new autumn-winter collection. And the main catch of the event was the roaming of models around the guests showing off the Abaya designs with the rock n roll trends and ocean inspired theme. Hend used international trends in this collection to put a twist to the designs. Only high class Emiratis were given access to this private fashion show and a unique one it was. The show was the hit of the season and made Nabrman a very well known Boutique for its extravagant show. • Nabrman Abaya’s can be purchased from her shop on Jumeirah Road, Dubai or from their website Nabrman.com or Facebook page. Don’t miss out and get yours today.
