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Pride’s 2.0 Process

Pride’s 2.0 Process. Focus on priority conservation targets & key threats Align campaign components (targets, threats, audiences, objectives, etc) Align to the CMP Open Standards All in Miradi. TTT #4 Objectives for PPMs.

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Pride’s 2.0 Process

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  1. Pride’s 2.0 Process Focus on priority conservation targets & key threats Align campaign components (targets, threats, audiences, objectives, etc) Align to the CMP Open Standards All in Miradi

  2. TTT #4 Objectives for PPMs • Increased appreciation of Pride Process in creating good Pride campaigns • Increased understanding of & ability to teach: • Results Chains • Preliminary & SMART objectives • Survey questionnaires • Data analysis • Increased ability to provide constructive, critical analysis of Pride deliverables to CMs

  3. TTT Training • Overview of Pride Process PP • Small group analysis of • Results Chains • SMART Objectives • Surveys Questions • Speed planning in Miradi • Analysis of Survey Data

  4. What do we mean by “Alignment?” Conservation Target Strategies Target audiences SMART objectives Indicators (Survey Questions) Direct Threats

  5. A little gentle handling

  6. A little charming

  7. A little untangling

  8. Perhaps a little problem solving

  9. PCCs (Pride Campaign Chiropractors)will get it all aligned Conservation Target Direct Threats Target audiences Strategies SMART objectives Indicators (Survey Questions)

  10. Step 1Create Concept Model Based On Product Concept Model: Project scope Conservation targets Direct threats Contributing factors • Formative Research: • Literature review • Expert interviews • Stakeholder input • Partner input

  11. Concept Model

  12. Step 2Select Conservation Targets Based On Product One or a few key conservation targets that meet Pride’s criteria • Concept Model: • Conservation targets • Target selection criteria: • Can be impacted by Pride • Representative of biodiversity • Viability • Monitoring possible

  13. Step 3Prioritize Direct Threats Based On Product Miradi threat-rating table One or a few key direct threats that meet Pride’s criteria • Concept Model: • Direct threats • Expert & Partner Input • Threat selection criteria: • Impacts selected conservation targets • Scope • Severity • Irreversibility

  14. Threat Rating Table

  15. Step 4Prioritize Target Audience(s) Based On Product Clearly identified target audiences • Concept Model • Selected Conservation Targets • Selected Direct Threats • Expert & Partner Input • Audience criteria: • Behaviors cause direct threats • Influential with people who cause threats • Other

  16. Step 5Choose Social Marketing & Barrier Removal Strategies Based On Product Social Marketing Strategy Barrier Removal Strategy • Concept Model • Isolated Factor Chains: • Miradi “brainstorming” mode • Expert & partner input • Strategy selection criteria: • Impact • Feasibility

  17. Factor Chains in Miradi

  18. Step 6Create Results Chain(s) Based On Product Organized by Target Audience Aligned with ToC: Knowledge Attitude Interpersonal Communication Behavior Change Threat Reduction Conservation Result Causal chain: “If.... Then” statements Blueprint for BR & SM strategies Intermediate Results for monitoring • Concept Model: • Conservation Targets • Direct Threats • Target Audiences • BR & SM Strategies • Stages-of-Change Theory: • Pre-contemplation • Contemplation • Preparation • Validation • Action • Maintenance

  19. Serena Island Results Chain in Miradi

  20. Los Negros Results Chains

  21. Step 7Develop Preliminary Objectives ALIGNED TO RESULTS CHAIN Based On Product Objectives for all (nearly all) intermediate results from “K” through “CR” As SMART as possible In standard format • Intermediate Results • SMART Objective criteria: • Specific • Measurable • Action-oriented • Realistic • Time-bound

  22. Step 8Develop Indicators & Methods ALIGNED TO each Objective Based On Product Good Survey Questions that are aligned to objectives for K, A, IC, P Indicators and methods for BR objectives Biological indicators and methods for TR & CR objectives • Preliminary Objectives

  23. Step 9Make Baseline Measurements Based On Product Baseline measures: K, A, IC, & P objectives from survey BR objectives TR & CR objectives from biological monitoring • Indicators • Methods

  24. Step 10Turn Preliminary Objectives into SMART Objectives Based On Product SMART Objectives • Preliminary Objectives • Baseline measures • Estimates of Campaign impact

  25. What Is the take home point?

  26. Use the process, PPM!

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